People tend to be very selective when it comes to what they eat. Above all else, they want food which is healthy and great tasting, but this alone isn’t enough. Presentation is equally important, and merchants who sell packaged foods must make sure the food labels are attractive. Below are some tips which will help you design labels which stand out on the aisle and catch the eye of consumers.
Select the Correct Material
The type of material you choose for the packaging will determine how attractive it is. Look for materials which are not only visually appealing, but which also increase the aroma or freshness of the foods stored within. The material will also determine the quality and durability of the label itself. There are a variety of finishes and adhesives that should be considered for your labels and some materials work better for frozen foods than others. BOPP is a good example of a label material which is ideal for both drinks and anything that must be keep in a cold container is it resists water, condensation and oil.
Make the Label Unique
Food labeling is a highly competitive industry, as merchants know that consumers will judge their products by the packaging. Therefore, it can be challenging to find something unique which stands out, but by using your imagination you will succeed. A simple rule of thumb is to be different and avoid following the crowd. Study your competitors to see what type of labels they’re using, and then go in a radically different direction.
Put unique details on the labeling, such as unique facts and uses for the food, the different ways it can be prepared, the history of the food and interesting ways in which it is consumed. Anything which makes your product stand out from the crowd is acceptable within reason. This is an area where those who are most creative will beat those who are not, and if you’re having a hard time coming up with a unique design, one solution would be to contact a professional artist or writer who can guide you in coming up with something spectacular.
Offer a Story
Every piece of food sold in a package around the world has a story to tell. Most foods are derived from various cultures, and their origins date far back in history. For instance, there is a reason why sushi emerged in Japan as opposed to Germany. Many people enjoy eating it and know it comes from Japan but don’t fully understand its origins. Use your label to educate them, and do so in an entertaining, though provoking way.
Recent marketing studies have found that teaching consumers the background of a product or business creates interest and transparency and can sometimes be more valuable than the typical nutritional details which are placed on a label. This is because it builds trust with the consumer. Most customers want to avoid eating anything that makes them ill, so it is necessary for the food producer to not only follow quality control standards to win their trust, but to inform them of the origins of both the company and the food being sold.
