When designing spice labels, you need to come up with a concept that does more than just provide product information. To emphasize on your product’s distinctive characteristics, you need to consider the quality of printed images and materials so that food lovers are more likely to be attracted towards your brand. You want to attract foodies. For this reason you need to think like one meaning you have to drive attention to the fact that your product will take their food to the next level. Customized spice labels give you freedom to express your brand’s personality while enticing foodies’ taste buds at the same time. We have listed things you should know about labeling spice products to better connect with food lovers so that they are more likely to purchase your product.
Pick Your Phrases Wisely
Most spices use unique phrases and words to describe their spice flavors. When coming up with phrases and words to describe your spice, use sensory impressions like sour, salty, bitter and sweet to make your product more enticing. To make your spice products stand out more, you can include vivid words like bold and smoky which make the product sound tastier. A spice label with enticing words is more likely to tempt food lovers to buy the product.
Tell A Story
Do you have an interesting backstory about how your brand got started? If you have, you need to share it. A lot of foodies like to prepare foods that have a story behind them. You can give a narrative about your spice that you know foodies will relate to. This will not only create a bond between your product and consumers, but you will also help your consumers to remember your product next time they are looking to refill their spice collection. Since a product label has limited space and cannot allow you to give a full account of your backstory, consider incorporating QR codes in your labels. Consumers can scan the QR code to get to your website where they can get more information about your product. Consumers can also use QR codes to get in-depth information about product ingredients, company history and any other information you think consumers can be interested to know about your product or brand.
Highlight Special Ingredients
If your spice product has more than one ingredient, you need to list them on the label. Don’t just focus on providing nutrition facts. Instead, showcase the different ingredients in your spice to show consumers how your product differs from others. Most foodies like to know the ingredients in a spice so that they can know how to pair with certain dishes.
Incorporate Imagery
Before foodies can buy a spice product, they like to see what it can do. The best way to show off your product is by incorporating images that can show off what your product can do. Take photographic quality graphics showing cooked dishes that have been prepared using your spice product. Hire a professional photographer to take high resolution photos to ensure you print clear, crisp labels.
