When you engage into any business involving beauty products, prepare to have your products scrutinized starting from the outside. Packaging and labels play a huge role on getting the target consumers’ attention. There is absolutely no room for any errors because it will immediately be correlated on the quality of the product itself. This is why cosmetic labeling should be placed on top of the priority list when planning your marketing efforts.
Here are some tips that will help you create an error-free cosmetic label:
Using an Ingredient as the Product Name
When your product has plenty of ingredients, do not make the common mistake of using only one ingredient as the product name. No matter if it is the most active ingredient. This will only make the product misbranded. It will come off as misleading information because the product is not pure since it contains other ingredients.
Order of Ingredients in the List
Cosmetic products are regulated by the FDA. One of the common mistakes in listing the ingredients is not doing it by predominance. As a rule, all ingredients should be listed basing on weight. This means that the most active ingredients should be listed first. Also, you should separate each ingredient with commas instead by “and”.
Follow the Correct Font Size
One of the FDA specifications when it comes to cosmetic labels is that the fonts used must be readable. There are size guidelines that must be followed. It is important that these are strictly implemented when creating the design or risk being rejected.
Net Weight Should Be Bolded
It may not be such a big deal but FDA asserts bolding of the net weight on the label. Additionally, it must be printed along the bottom third part of the label panel.
Listing Mica Pigments
When your product has a mica-based pigment, all pigments must be listed individually and never as a single ingredient. For example, aqua pearl mica is consisting of at least three (titanium dioxide, chromium oxide green, iron oxide) mica-based pigments other than mica. All of them must be listed in the product label.
Do not Omit Contact Information
It is extremely important to provide a company contact information on all customized cosmetic labels. Aside from the company contact information, the manufacturer and distributor must also be clearly stated. The information should include the city, state, and the zip code.
These are only a few of the labeling regulations that you must follow in order to have the correct label for any cosmetic product. What you can do to avoid these mistakes is to carefully study the regulations involved in labeling cosmetics. Be patient in doing this because the rules do not apply to all. What might be acceptable for soap labels may not be suitable for lotions.
Common mistakes in labeling cosmetics may not be serious as a common person would think but the FDA takes them very seriously. In fact, many companies have suffered the consequences of not following the FDA guidelines. Implementing proper labeling is also a way to show the consumers how you take the business by heart.