When customers walk in retail stores, they are faced with endless walls of beauty and personal care items. If a customer really wanted to make an informed choice before buying a product, he or she would have to take the rest if the day off to go through all the shampoo labels. He or she would have to check the information and ingredients of each product before choosing one. In reality, nobody has the time to do this when they go shopping.
When there is a variety of products one has to choose from, consumers are left with only one choice and that is to judge a book by its cover. If you manufacture shampoo products, you will find that there are challenges when it comes to designing a package that stands out. Stores are saturated with shampoo products from different brands and coming up with designs for shampoo labels that pop is no easy task.
As a brand owner, you have to create labels that catch a consumer’s eye and informs, all within a few seconds. You should work with a label printing company to find ways to command attention on a store shelf. How do you create exceptional shampoo labels?
Win At The Shelf
When it comes to shampoo labels, it does not really matter which designs you use as long as you use something that will make your product pop. You only have a limited amount of time to stand out from the competition and hook a customer. Shelf appeal should be the core priority if a brand owner seeks to win attention at the shelves.
Explore and invest in new technologies in order to generate more attention at stores. There are newer label material and ink options that help to create shampoo labels that grab consumer attention within seconds. It also helps to keep up with the latest labeling trends that help brands experiment with new ways to drive business. Example of label materials you can use for your shampoo labels include, metallic labels, flexible tube labels and shrink sleeves.
Print Labels Digitally
Digital label printing increases the speed to market products and reduces the working capital. How so? Small businesses can invest in digital label printers which will allow them to print custom labels whenever they need to. These printers also allow brand owners to print as a many labels as they need. What this means is that one can print custom labels for different holiday themes in order to promote their product sales.
Incorporate Imagery Into Label Designs
Your shampoo labels need to have an eye catching design. To make your label more enticing, you need to incorporate imagery in the design. You may have an image in mind for the shampoo product, but it best to work with a professional designer to ensure you create high quality designs. A designer will use different label design aspects that will influence buying decisions. Also ensure that you use color to influence different target markets. Don’t forget to use a font that your target audience can relate with. Be creative with your label design. Check what your competitors have done with their label designs to get an idea of how your shampoo label should be.
