Study shows that modern consumers are now paying more attention to creative wine labels on the packaging than to the bottle contents. When it comes to marketing wine, eye-catching wine labels play a crucial role. You want to design labels that will stand out on the shelves and also compel consumers to buy your product. It is not just enough to create a wine label. A wine label has to perform the job of convincing consumers to buy the product. Being creative is essential when attracting a modern shopper. Consider these few tips when planning unique label designs for your wine.
Know Your Consumer
Today, wine does not appeal to the older generation only as more and more millennials are now making up a large portion of the wine market. To attract the younger generation, your label designs should be able to speak to that demographic. To better understand what your consumer base is looking for in a wine, try to put yourself in their shoes. Are they more inclined to buy wine bottles with gold foil lettering or do they prefer bottles with crisp white creative labels? Invest in research to find out what would draw consumers to your product and then work on those key aspects.
Focus On The Branding
Your manufacturing process, your ingredients, your unique selling point and your logo are all components of your branding. You should ask yourself what makes your wine special. Ensure that your logo is easily visible on your labels.
Get Crafty With The Design
Modern label designs are no longer simplistic and drab. You need to create a wine label that will speak to your consumer base and also help entice them to buying your product. Advancement in printing technology has allowed companies to print labels with bolder and brighter finishes. Don’t forget to give consideration to the font size and style to allow you to leave a lasting good impression in the minds of the consumers.
Use The Right Print Technology
Label printing has evolved over the years and new technology has allowed label printers to print high quality labels that can last for a long time. When choosing a label company, ensure that they are well experienced and well equipped with the latest label printing technology. Work with your label printer to ensure that you choose the right label materials for your wine labels. Always take time before deciding on the final label material and label design to make sure that your choice will not cost you in recalls in the long run. It helps to check out what your competitors have done to allow you to come up with unique and better designs.
Bottom Line
Wine labels are not just pieces of paper stuck on a bottle. When done right, they are powerful marketing tools to convince consumers to pick your wine bottles off the shelves. To create exceptional wine bottles, you should closely work with an experienced label printer company to create appealing wine labels.
