Most companies use a huge percentage of their marketing funds to invest in promotional labels. For a promotional label to be effective it does not matter how much you have to spend as long as your design is creative and clear enough to pass the intended message to consumers.
For decades, both small and big companies have been working tirelessly to create promotional labels that attract consumers’ attention. There is a huge difference about how promotional labels were being designed 50 years back and now, but some aspects of design still remain true up to date for a it to be effective.
Companies fight every day to get ahead of their competitors as well as maintain their current customers. The struggle is particularly gruesome when a company is seeking a new market share. If you are planning a marketing campaign, one of the first things a business owner should consider is the label design of their promotional materials. How can a company design promotional labels that go above and beyond expectations?
Hire A Professional Graphics Designer
Most small businesses cannot afford to hire an in-house graphics designer to take care of the labeling needs. In this case, a business owner should hire a professional graphics designer who is experienced in label designs. Before hiring a designer, make sure that you checkout their portfolio to see the type and quality of work he or she has presented before.
Incorporate Full Color Designs And Illustrations
Color is the most important factor to designing an effective promotional label. When it comes to promotional materials, you are not limited to using your company’s official colors. Be creative and do not be afraid to use bold colors. Study color psychology to understand what each color means and the type of feelings it evokes from consumers. Your design should have colorful illustration in order to be memorable.
Use Unique Typeface
A typeface can completely transform a label design from being bland to eye-catching. When choosing the font to use in your label designs, be careful to pick one that your target audience will relate to. This is a very important factor. Also, use a font that communicates well about your brand. For example, when designing a promotional label for a winery, you have to choose fonts that communicate class and exotic. Choose a font that has peculiar design like Bradley Hand. This font makes a design feel more like handcrafted and consumers appreciate something that has been articulately prepared.
Choose Label Materials That Pop
Once you have a final design that is perfect, the next thing is to decide which label material to invest in. since you are looking to attract attention, you want to use label materials that are glowing and eye-catching. A good example material would be the foil. This material is able to print labels that pop and cost effective at the same time. You can also invest in promotional stickers to act as decorative labels.
All these are basic requirements in order to design a successful promotional label. The main aim of conducting a promotion in the first place is to create a good first impression and also have your brand stick in your consumers mind for a long time.
