When it comes to labels, be it candle labels or candy labels, they can face all sorts of conditions that involve moisture, heat, and etc. If your labels contain an awesome design, it’s also pertinent that you apply the right finish to allow your labels to continuing looking good for longer. Learn more about the popular label finishes, and choose the one you need with confidence.
UV Coatings
While UV coatings cost more than other types of varnishes, they provide a super glossy look and can last longer. These coatings are special types of varnishes that are cured during printing, by exposing the varnishes to UV (ultraviolet) light. If you want to make certain design elements on your label’s artwork pop, you should opt for UV spot coatings.
Varnishes
If you are looking for clear liquid coatings or want something that costs less than UV coatings and laminates, varnishes are great alternatives. Varnishes can be applied to the entire label or specific sections of your label to create interesting visual effects. The latter is called spot coating. You should also note that varnishes provide the least staying power.
Laminates
If you require a label finish that provides a thicker layer of protection, go for laminates. These film-like materials are much more suited for labels that will be exposed to sunlight, abrasion and moisture. Depending on your individual needs, you can use laminates in matte, gloss or with other special durable properties.
Some individuals who print labels do not use a finish because of budget or aesthetic purposes. The result is a rougher texture on the label and the lack of sheen naturally creates a rustic look. However, it is highly recommended that you consider using a finish. Whether it is UV coating, varnish or laminate, product labels could really use that extra layer of protection to retain its quality when subjected to different elements. What’s more, the matte or glossy looks that can be achieved these days can add easily visual appeal as well.
How to Choose the Right Label Finishes that Match Your Needs
When you begin your search, simply start by considering what conditions your custom labels will face. Also consider how you how you want your labels to look and how long you need it to last. Next, focus on your product. Is it something that’s mostly used indoors or outdoors? From this, you can determine which label finish is best suited for that product.
For example, you manufacture soap products and need to create labels for them before they hit the shelves. Bathrooms are the places where your products will end up after being bought, and moisture is everywhere. You will need to choose a custom label finish like polyester laminate to protect your soap labels from deteriorating.
However, you should also note that a majority of labels do not need strong finishes as they are going on items that are designed for short-term use. If you are planning to create product labels that offer plenty of durability and are cost-effective, self-wound laminates are a popular option to consider. When choosing a label finish, you can also consider your label’s artwork elements. Does it have certain foil stamps or accent colors that need to be highlighted? If so, spot UV coatings is a surefire way to make certain parts of your label design to stand out.
