Have you ever wondered why the clear blue skies brighten up your moods? Or staff meetings held in plain white meetings rooms make you sleepy? Or starring at red for quite some time suddenly makes you feel alert? If so, you have experienced firsthand the powerful influence color has on human behavior and emotions. Experts refer to this effect as the color of psychology. It plays a vital role in how a service or product is viewed by consumers. That is why color is always at the center or product labeling as well as labeling and marketing.
Red
It is a bold color, representing strength, power and speed. When used well, the color makes it easy for product to stand out from competition. Red is also associated with impulse buying and intimacy. That is why nearly all adult relationship items use red lettering for labels in one way or another.
Orange
Linked with warmth and playfulness, orange has been used for centuries to represent vitality mainly because its shares a name with one of the most popular citrus fruits. Tropical beverage drinks feature labels with orange and tangerine not just to exude vitality but also sunshine. The color is also affiliated with self-confidence and adventure, which is why most sporting equipment used in track and field events use orange and sometimes yellow to label their logos.
Green
One look at the color green and one immediately thinks of nature. It is therefore easy for one to understand why product labeling experts use the color green to catch the attention of energy conscious consumers. The color, though simple, appeal to environmentally aware consumers. Herbal medicine products also use the color green to market their products.
Black
Black is strange in so many ways. On one hand, it represents evil. On the other hand, it represents class and sophistication. To marketing and product labeling personnel, the color enhances the perception of quality as well as increased value. Studies show that impulse purchases in stores are made for items that feature a great deal of black in their packaging. The trick is to use more black and very little variations of other colors in a product label.
White
It is hard to come across product labels that use white entirely. This does not mean in any way that white is not a good color when it comes to product labels. It represents cleanliness, which is why nearly all cleaning products use white labels. The color also represents clarity of thought and simplicity. Medical products, especially the ones used in dentistry use white solely because it creates an impression of a cool and sterile environment. Like black, white can also be used to represent class, just as it is the case with Apple’s most successful products.
Combinations
Master the psychology of color and you have the master key to successful packaging and label designs. In other words, knowing the value or colors and how to combine them when designing product labels is a priceless asset. By combining different colors, you send a strong message to consumers without saying a single word.
