The coffee industry continues to be one of the most competitive in the global market and coffee producers have to keep being innovative to win new markets and stay afloat. If you are a coffee producer, it is vital that you keep up with current trends to improve on your product. One of the areas you particularly need to keep yourself updated is the coffee label trend and forecasts to improve your product’s image to attract more consumers. Let’s look at some coffee label trends for the year 2017.
Think Green
Climate change continues to be a real issue in the present world and of late, different organizations have been actively involved in creating awareness of the issue. Big celebrities like Leonardo DiCaprio have been using documentaries to draw people’s attention to what is happening around us. Unlike a few years back, more and more consumers are becoming sensitized about global warming and the role they have to play when it comes to recycling.
They understand that it is their duty to ensure that the product they use are environment friendly and that they are the ones that have to responsibly dispose of waste products. Because of this reason, big corporations now see the need to use biodegradable materials when packaging their materials in support of the green movement. As a coffee producer, you need to upgrade and choose label materials that are environment friendly since consumers are looking to support companies that care about climatic changes.
Simple Does It
In our fast paced world, many people don’t have the time to read all the details in a label before they make a decision to purchase an item. Most companies are now designing their labels as well as packaging in a clean and simple way. When it comes to coffee labels, you just have to make it clear what the contents are and avoid using over inflated claims about your product. Pass on the most fundamental information about your coffee in a clear distinct manner to help consumers make an informed choice. Consumers who find a product that has easy navigation tend to buy and even become loyal customers.
Convenience and On-The-Go
Everything seems to be on-the-go nowadays and companies are trying to take advantage of that and customize their brands in a way that is easy to use for the consumers. As a coffee producer, come up with packaging and labeling that will make it easy for consumers to use your product. Ensure that your packaging is convenient for consumers while the label design contains information to attract consumers’ attention. For example, you can package your coffee in an easy to open container and have the words “easy to open” included on the label.
Evoke the Ceremonial Mood
Research shows that consumers get drawn to products that have a sense of ceremony and occasion. Update your current coffee label design in way that reflects the beauty in taking coffee. If you want to win over the hip and modern market that is on the rise, then you have to research on what drives this market.
