Whether you are designing wine labels for commercial purposes or wedding favors, its vital to ensure that you create labels that will stand out. Wines are considered to have elegance and class unlike other drinks, and for these reasons you need to come up with unique wine labels that will reflect your products. One mistake most wine producers make when creating custom labels is that they get over enthusiastic and come up with label designs that are crowded and complicated.
In as much a your wine labels may have an aesthetic appeal, if it is too crowded or complicated, consumers will soon turn away from your product and move to others. It only takes a few seconds before a consumer can make up his or her mind whether to buy a product or not. If your wine label is too complicated or overwhelming, a consumer will lose interest fast enough since they don’t have the patience to go over your label carefully. To avoid losing sales this way, read these helpful tips to help you come up with a simple but, professionally done wine label design.
Use Texture And Color To Your Advantage
Professional graphic designers insist on using CMYK as opposed to RGB when designing color labels. The colors you choose should have the right typeface to ensure they are legible from a distance. Be careful about the type of label material you use since it can affect the final outcome depending on the colors you choose. For example, reflective labels can make some colors hard to read from a distance especially if you choose to use metallic lettering. When choosing color, consider the psychological interpretation. Different colors exude different reactions and emotions. When it comes to texture, be careful to choose the right label materials that would suit a wine label. For example, rustic-looking labels are more ideal for wines rather than cosmetic labels.
Design The Label With The Bottle In Mind
The number one mistake most wine producers make is they design labels before they can come up with the final shape of the bottle. A wine label should complement the shape of the bottle as well as fit smoothly. You also need to consider the size of the label and how much of the bottle’s contents you are willing to show. If you choose to use an opaque bottle for your wine, it is advisable to create a label that will cover most of the bottle. On the other hand, if you use a transparent bottle, create a smaller label that will complement your product without obscuring it.
Create Memorable, Distinctive Labels
Not all companies are able to purchase crafted displays for their products and most products end up being lined up alongside their competitors in a store. It is imperative that you consider how you intend to present your products. If you prefer additional lighting around the shelves, you need to come up with label designs that will illuminate well. White wine is mostly stored under chilled conditions so you need to use label materials that are waterproof. All in all, make sure that your label designs are memorable and distinct.
Final Word
To ensure that you create unique wine labels, hire a professional graphics designer to do the job. Insist on using minimal elements when designing to come up with a simple but effective label. In this case, the fewer elements you use to create your label, the more effective it is going to be.
