The food industry faces stiff competition with different producers trying to market the same food stuff the best way they can. Large corporations work with bigger budgets and it is always easy for them to come up with custom food label designs that stand out; but not so much for small startup companies who are competing for the same market. You need to work with a professional to come up with unique artwork to make your food label designs stand out. Food label designs need to show which product is packaged and show nutrition information on the food consumed. Check out samples of food label designs to give you an idea of how to come up with your own label design.
Oracle Organics
Oracle Organics is an organic juice produced in Australia. The label design was done by the Fenetik Design Agency who revamped their new label to allow vibrant colors to shine through their products. The design uses a transparent adhesive label which allows the natural juice color to dominate the design. The transparent material only features plain, white text.
Esti And
This beautiful label was designed to bring out the Estonian aesthetics. The label covers the food packaging and can be given as a gift to anyone who values delicious meals. The label integrates a neo romantic logo with original vintage photos. The label has incorporated quick and easy recipes for creative cooking of the product found in it. The attractive label allows consumers to see the delicious food contents which promote impulse buying.
Mic’s Sweet Chilli Sauce
The label has been carefully crafted to reflect the sizzling and spicy sauce packed in a well-designed bottle. The label gives an impression of the chilli sauce being sour, salty and saucy. The bottle design sets the pace for the food label designed on it to give a perfect blend. It is able to catch consumers’ attention from far and immediately send a message of the contents.
Eat 17 Bacon Jam
This label design was created by Together Design to bring out a distinctive label for the product. The messages on the label are able to stand out on the shelf due to the careful blend of colors and design. Relishes are known not to contain meat products and the label has been marked clearly to show that this product is different. It develops a quirky tone of voice which brings out an artisan character. What better way to make your product stand out.
Gurnard
This is a sustainable fresh fish product which is relatively cheaper and easily found in supermarkets. The fish itself has a plain and ugly look and so the producer decided to come up with an attractive food label that is in a highly recognizable package. The material used to make this label is moisture resistant and therefore the product is able to be placed in fresh fish counters. The label material is a double-layered polythene which is airtight and resealable. This way consumers can are assured of freshness all the way.
