creating decorative labels
03 May
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Do you create decorative labels for commercial products, personal line of items or wedding favors? Whether you are creating decorative labels for financial gain or not, one thing that you need to ensure is get the details right. This not only saves you the time to revise your designs, but also helps you to prevent the costs associated with reprinting the labels. The following tips will put you on the right path for your next decorative label design project.

Use Texture, Color And Type To Your Advantage

One of the most important aspects of designing decorative labels that stand out is to know how to balance the use of color, texture and type of font. You may choose a certain color that adds an aesthetic appeal, but if you choose the wrong typeface, the color may fail to facilitate legibility from a distance. For example, a reflective or metallic label may be eye-catching, but when you combine certain textures and colors, it can become hard to read metallic lettering.

The other important aspect when designing decorative labels is considering the psychological interpretation of color. Using brown paper can convey sustainability, reliability and earthiness; silver labels can convey a high tech feel, elegance or sophistication; Blue labels might exude trust and authority. Think what kind of message you are looking to send to you target audience and choose an appropriate color that will fit the occasion being celebrated.

Create Memorable, Distinctive Labels

Whether you are designing decorative labels for your personal needs or labels that will appear in a function, it is vital to consider how the label will be presented.  You need to consider presentation and lighting. Your label designs will only have more impact if they are unusual, eye-catching and clean. To ensure that your labels become a success, you need to ask yourself the following questions:

  • Is the label design unique?
  • Does it accurately and clearly reflect the mood of the party or function?
  • Will the target audience find the design compelling?

Get Feedback

If you design decorative labels for a living, it helps to do a survey to determine if your labels strike a chord with your customers. Ask your former and existing clients if they connect with the label designs. Make sure that you use the ‘Why’ questions. The answers will help you unearth their emotions and how they really perceive your label. For example, you can ask questions like:

  • Do you prefer a certain label design more than others? Why or why not?
  • Does this label design communicate the experience? Why or why not?
  • Does this label fit into your lifestyle? Why or why not?
  • Does the label design feel natural? Why or why not?

Account For The Lifespan Of The Label

Will you be designing decorative labels for an indoor event or an outdoor event? This will determine the type of label materials you invest in. If you are designing decorative labels for an outdoor event, you need to invest in weatherproof materials. You don’t want change of weather to affect the quality of you labels especially if the weather is unpredictable. Also, invest in labels that can easily be removed without damaging surfaces.