Whether you are looking to design labels for personal use or for commercial purposes, you need to ensure that you create labels that are compelling. When it comes to product labeling, you will notice that some labels seem to jump out of the store shelves while others are hardly noticeable. When shopping for a label design, you need to look for some characteristics that will determine whether your label will be eye-catching. Research shows that successful custom labels share common simple attributes. You need to understand what these attributes are and how you can use them to select a label design that will be effective.
Let’s take a look at what you need to consider as you shop for a label design for your products.
Font Choice
Fonts act a line of communication and they also act as the voice of your labels. The type of font you choose will influence how consumers perceive your product. Through fonts, one can relay the products’ most important information. What should you have in mind when choosing the type of font that will be used in your packaging design?
- Number of Fonts: A great label design will have limited number of fonts. You should never choose a label design that uses more than two fonts. When there are too many fonts, the message gets diluted and it makes it difficult for potential customers to read or understand your label.
- Font size: You don’t want to use a very large font that may overwhelm your label. You also need to be careful not to use fonts that are too small which may make your label illegible meaning consumers will overlook the information provided. Look for a label design that has the perfect balance of font size.
- Relatable Font: Choose a font that relates to both your brand and product. If your products are more sophisticated, you need to choose a font that is more refined. Products designed for children need to have a more playful and fun font.
Material Preference
Before you pick out the final label design for your products, you should consider the type of material you will use. The type of material you choose should be unique and be able to add dimension to your product. If your label design is going to be unique, the label material should be unique as well. Don’t just settle for traditional and dull materials. When you use high quality label materials to print your labels, you instill more confidence in your consumers.
Color Considerations
Colors play a very important role in a label design. They influence the way your products will be received in the marketplace. Choose a label design that incorporates your brand colors. This way, you increase your brand’s recognition therefore creating repeat customers. If you don’t have set colors in your brand, choose vibrant colors that will be memorable to consumers. Study on color psychology to help you pick the right color that will evoke the right emotions in your customers.
Image Use
All successful brands incorporate the use of images in their labels. Choose an image that makes an association between its distinctive traits and your product. This way, consumers will be able to identify your product easily.
