When it comes to attracting customers and increasing sale conversion rates, packaging designs and product labels are what you need to look into. Let’s shine the limelight on product labels first. Many consumers pay a lot of attention to the information on your labels. Nowadays, more and more consumers own a smartphone and they are used to being able to access a wealth of information at their fingertips. It is important that they can learn about your product as fast as they can do with their phones. Your goal is to avoid creating possible delays, and ultimately “discouraging” them to purchase your product. Let’s find out how you can create effective product labels that convert viewers into buyers.
Quality Product Information on Labels Can Influence Buying Decisions
Research has shown that a vast majority of shoppers, especially adults, rely heavily on product package information printed on product labels. More than 80% of shoppers have mentioned that they learn about a product by reading the labels while shopping. For others, nearly 76% say that they are unable to find the product info they need when they are in the store. If that happens, they prefer doing research at home before buying the product online (you might have just missed a potential sale!)
Hence, it’s pertinent that your product labels contain the needed information so that your potential customers can find answers to their questions quickly, and not put your product back on the shelf. While it’s almost impossible to provide all the information every consumer expects to see, you just need to concentrate on providing what’s necessary, using the right labeling strategy.
Remember to List Your Website’s URL on the Labels
For starters, you can feature your site’s URL. Make sure it is brief and not too lengthy. For brevity, you can consider using promotional labels such as a QR code label. Many consumers these days own a smartphone, and can quickly scan the code to open and access your website. Hence, make sure your site is ready to share relevant and helpful content with your consumers. For examples, a FAQ page, review page, testimonial page, etc. Also, you have to note that not all consumers are tech-savvy so it’s a good practice to add your customer service hotline to your labels for their convenience.
Make Sure Information on Product Labels is Easy to Read
If your consumers are going to have a hard time reading your label’s information, it will not do any good. Hence, always ensure that your labels are easy to read and understand. You should take note of the label font’s color, size and style. Small text such as script fonts may appear aesthetically pleasing, but they are hard to read at the same time. And the limited real estate on the labels makes it even more a challenge to use such fonts. If you have large bodies of text to enter, serif or san serif fonts are better alternatives. For the font’s size, keep it around 10pt. For the colors, make sure that you use contrasting colors for your background and text. For example, the traditional black and white contrast is a good way to make the text stand out.
