Consumers always look for something unique and innovative in the marketplace, no matter what they want to purchase, and in what amount. Food items are no exception to this fact. If your product doesn’t have enough of what it takes to attract the attention of a customer, the chances of making profits is bleak.Food labeling and packaging is no more about furnishing details about the product, as it has evolved into a tool of communication that redefines consumer trends. In order to align your brand with the future demands, here are a few packaging trends one should consider in 2016.
Clear Labeling
Popular brands across the world have switched to clear transparent labeling in 2016, and this trend is expected to go a long way in future. Many consumers look for transparency in products, and avoid buying certain items that are covered completely, with no exposure. They either complain about not getting what they expected, or not receiving the item they ordered for. This can be detrimental for your business, as your potential consumer may totally move away from preferring your brand. Clear labels allow for more lucidity and builds trust of the customer.
The art of story-telling
This has been a part of marketing strategy over decades, and is one of the highly effective ways of converging consumers from all backgrounds. People love to hear stories about what they are looking to buy, and if you can present it in an appealing manner, nobody can stop you from augmenting the sales growth. Tell your potential consumers what goes into making the product, and the rich history behind it. Keep it precise and to-the-point. This is especially applicable for beverage labels, especially beer and wine, which has a huge customer base, always eager to know more about the brew.
Contrasting designs
There’s a high chance that a certain product similar to yours is already available in the market, and maybe on the same shelf on which your item stands. You need to be considerate with packaging and label designs; something that makes your product stands out in a crowd. Go beyond the conventions and set new trends for your upcoming products. It’s all about striking the visuals at one glance. If consumers don’t pick up your item, they would never know how good it is.
Environment-friendly packaging
The amount of waste generation in FMCG industries is on a higher side, and given the disproportion of Earth’s eco-system, it’s high time to switch to green packaging technology. Many renowned food companies across the world have cut down the usage of plastic and other non-degradable materials for packaging and labeling needs. Nowadays, recyclable materials are preferred over conventional aesthetics. Manufacturers are becoming more responsible in fulfilling their commitment towards ecological issues. On the other hand, the consumers also look for products that promote such causes.
Labeling and packaging keeps evolving with time, and any form of business can only survive in this competitive environment by outclassing each other in product presentation. At Cut Sheet Labels, we provide you with a free consultation about the labeling strategies you need to layout for the future.
