Label and packaging design plays a pivotal role in attracting consumers, but there’s one thing that’s equally important, and it’s the content you provide on the labels. Even though in this technologically advanced world, all sorts of information are available at our fingertips,people still look for precise details on custom product labels and packaging design to guarantee authenticity. Let us take a look at some of the valuable tips that can earn you a good customer base over the long run.
Fit yourself into the consumer’s shoes
Depending upon the product you are selling, some amount of information must be tailored according to the requirement. Say for an instance, food products should have proper nutrition table, in accordance with the latest FDA rules, and you should highlight a special feature, if there is any. Visualize your product from a customer’s point of view, and you would come to know theexact prerequisite.
Proper market research
Before you place an order for custom labels, make sure you have done enough research to meet the recent consumer trends and the amount of competition in the market. If you end up duplicating someone else’s content, it might be a disaster for your brand. Go for an online survey analysis, and see how people react to different designs of your label. Once you get an idea, it will be easier to put that piece of information on the sheet, with proper formatting.
Good readability
Good information with poor readability is as worthless as providing junk details. If you give potential consumers a hard time reading the content, they’ll move on without a second thought. Here are a couple of tweaks:
- The font size and color plays an important role in defining good readability. Either use light colors in dark background, or simply black in a white background. Don’t try to experiment too much with the size and style, as the main purpose here is to make it readable and not over-decorative.
- If you have a lot to add, structure the whole content in bullet points for the convenience of consumers. It’s also important to use blank spaces to make the information more noticeable and less cluttered.
It’s tricky to squeeze all possible information when the product size is small, but you can always fit in the necessary details with proper alignment.
Stay connected with your consumers
One of the easiest ways to drag customers into your world is by providing a QR code or a website address, which has all the relevant information, the consumers are looking for. Too much promotional content on the labels can similarly irritate the customers. Keep in mind what age group you are targeting, and whether they are well versed in handling technology. You can have a customer service in place to take calls for in-depth queries. Remember, give them a reason as to why your brand is different from the others so that they will take your product all the way to the checkout counter. Make them feel confident about your product, and you will have the ball in your court!
