Designing a custom label is no easy task, as it involves a lot of considerations including color, size and background image that entices the consumer to pick your product from the shelf. So, before you decide which way to go, there are a few pertinent custom label design questions you need to ask.
What do you notice at the first glance?
It’s very easy to overlook simple things, when you are involved in designing the whole concept. You need to take a step back and look at your custom label design as if you are seeing it for the first time. What catches your attention at the first glance? Is it the brand name or the bright colors? Remember, consumers can reject a product visually, even without picking it up from the base, so it’s very important to highlight something that a specific target audience is looking for in that particular product.
Are you trying to fit in too much content?
Useful information written in clear readable font is way better than writing the entire history on the printed label. You have to make the best use of every inch by ensuring that any text you include on the label serves a practical purpose. This can be a tricky part, as you are caught in a dilemma, what to include and what not to. In such a case, acquiring a complete understanding regarding what sort of information your specific audience requires, becomes a game-changer.
Are you being truthful?
The only way your brand can stay afloat in the market with good reputation is by allowing more room for transparency and honesty. Consumers these days are quite cynical of product labels, and authenticity is highly valued amongst many. So, if you are abiding by the regulations, depending upon the product, you’ll always stand strong on value creation. Whatever claim you make about your product line, make sure to get it verified, in order to avoid legal issues in the future.
What sorts of materials have been used for custom label?
Packaging and product labeling play an important role in deciding whether the consumer is interested in your product or not. Primarily, it’s all about the appearance which is heavily influenced by the quality of material used for label printing. An aesthetically appealing material can make any product stand out, but you should also keep in mind the functionality of a label material for specific product. Choose compatible packaging, or else it may degrade earlier than you expect it to.
Is your line of communication clear?
It’s very important that the message you are trying to convey through the custom label design should be received appropriately from the consumer end. There are a lot of factors that decide the perception of a potential customer, as to how he or she portrays your brand. Make effective use of color-text combination to get the word out in a clear-cut manner. For instance, if you have something that promotes nature preservation or eco-friendly materials, give a greenish tone to the packaging body.
Today, you can get your custom labels printed at unmatchable prices from Cutsheetlabels.com. We ensure guaranteed satisfaction with desirable results, and you won’t need to worry about label design as we will be guiding you every step of the way.
