Are you in the tea production business? If yes, the most challenging part about being a tea producer is to get consumers to pick your product among the different assortment of similar products on the shelves. Are you seeking to capture a new market share or even create brand loyalty among your current consumer base?
If this is the case, then you have to come up with tea labels that are memorable and will stand out from your competitors. These tips will ensure you come up with colorful tea labels that will see your products fly off the shelves.
Professional Designs
When it comes to product marketing, it’s all about attracting consumer’s attention long enough for them to choose your product. Your product can be of great quality but if the packaging and label designs are not as impressive you may not attract as many consumers as needed.
Most small companies prefer designing their own tea labels in order to save on production costs and unless you have a team of qualified graphic designers, this may not be the best move. You need to put money aside to hire professional graphic designers to help you come up with a label design that will both have impressive function and impressive form. Your end tea label design needs to be clean and neat to be able to attract as many consumers as possible.
Simple Designs
If you look at the trending label designs in 2017, you will notice that most companies are opting to go for simple designs. Ensure that your label design balances well the use of imagery, color and words to avoid an overdone design. When it comes to choosing a font, it is advisable not to use more than two font types in one label design.
A label design with a variety of font types can overwhelm the consumers and they end up losing interest in your product. Come up with simple designs that are both attractive and interesting to capture the buyer’s attention from a distance.
Relevant Designs
It is one thing to come up with a unique label design but if the design is not relevant to the product it will not be effective. For example, designs for wine labels are very impressive but you cannot apply the same concept when coming up with tea label designs. Before working on your product label design, ensure that you browse online for tea label designs from other companies to get a general idea on what you need to incorporate in your design.
Correct Product Information
There have been cases of companies giving false information about their products to attract consumers. This may work at first but be sure that no buyer will go near your product again once they discover they were deceived. Design your tea label in a way that you convey the right information about your product that will help your consumers make an informed choice. For example, carefully list the ingredients used to make your tea and state the flavor clearly if there is more than one.
If you are small growing business, it is advisable to use custom tailored tea labels to ensure you reach a wide market while at the same time allowing your product to speak for itself. Look for a label manufacturing company that has amassed years of experience to ensure that they get your order right and also advise you on changes to be done to ensure you get effective tea labels.
