If your products need container packaging, then you are likely consider shipping and storage factors. If this is the case, then you have to be extra careful about the label materials you use to ensure the quality of the container label is not affected.
You don’t want a scenario where your labels peel and curl up after application. Or even the worst case scenario where your labels fade with time while they are still in storage. This means that you have to go back into your pockets and spend more to fix the problem which is not good for business. Don’t be tempted to go for the inexpensive options available when it comes to container labels but do a bit more research what will work for your product. You need to ask your label printing company these questions before settling for the perfect container label.
Which Label Material Will Suit Your Product?
First and foremost, you need to give the label printing company detailed information about your product and how consumers will use it. This information will then help the printer to pick out the best label material to be used on the container. The kind of information you need to divulge mostly is under which conditions the containers will be stored and if the contents in the container are hazardous or not.
The printer in turn will help you pick out a label material that will fit these two scenarios to ensure your product label’s quality is not affected. For example, if you plan to ship containers overseas, then you need to pick a label material that is durable and weather proof.
What Kind Of Adhesive Do They Intend To Use?
Different products need different types of label adhesive. Not all product labels need to use permanent adhesives. This is only limited to products that contain chemicals and hazardous stuff to ensure that the warning signs don’t get tampered with for consumer safety.
There are cases where you may need to engage consumers and you can include stickers on your container labels that customers can easily peel off to use either as coupons for redeeming purposes or for correspondence purposes. Again you have to discuss with your printer company on what is the label’s main purpose.
Can They Design Your Container Labels?
A label is the face of a product and how you design your product label determines how consumers perceive your brand. For this reason you need to use professionals who have the experience to design your container labels preferably the printing company since they will consider all the factors necessary. If you decide to let the printing company design your labels, you need to be actively involved to ensure you get what you want from your labels.
What Is The Label Printing Process?
There are two main processes for printing labels and they include digital and flexographic printing. Once you come up with a label design for your container, you need to ask the printing company to explain which method they intend to use to print your container label. Understanding the printing process will help you calculate the cost per label and this way you can set a budget. Once you have a budget on how much you are willing to spend on your labels, you can work out a discount package with the printer and further negotiate your printing costs.
