Small and big companies have now realized the power of marketing their brands by personalizing water bottles using customized labels. It is not unusual to find customized water bottle labels in corporate functions or even at parties and weddings. If you are thinking of using this approach to market your brand, there are important decisions you need to make when selecting the right label size and label material to make your labels more effective. There are certain questions you need to ask yourself or designer in order to create water bottle labels that will have an impact on your target audience. What are these questions?
What Is The Right Bottle Size To Use?
Water bottles come in various sizes and shapes. The size of bottle you choose will depend on your budget and how much you are willing on to spend on them. Water bottles meant for promotional purposes are usually given for free which means that these costs will go to your expense account. Small businesses operate under constrained finances and this means that they cannot afford to spend much on fancy or large water bottles. They may have to settle for small or medium sized water bottles in order to cut down on costs. Once you select the right size of water bottles that will benefit your purpose, this will determine the size of labels you have to print.
How To Pick The Right Size Of Water Bottle Labels?
Once you have a bottle size picked out, you need to find the right label dimensions that will fit the bottles. To get accurate dimensions, you have to measure the diameter or circumference of the bottle. Do you want the labels to cover the entire surface of the bottle or do you simply need to label the front part of the bottle? If your labels will only cover the front part of the labels, you need to pick a piece of paper, test it against your bottle and add or reduce the size depending on how big you want your label to be. Once you get the size you need, write down the final print dimensions.
Which Label Materials Do I Need To Use?
Chances of water bottles ending up in a cooler or fridge are very high. That is why you want to choose label materials that will stand up to different storage conditions. Importantly, you want to use waterproof materials which are designed to resist moisture and keep your design looking great. You can choose to use one of the following materials to print your water bottle labels:
- Clear gloss: This material gives the impression of a “no-label look”. It allows you to print your information on the label and the same time allows consumers to see the contents in a bottle. This is a popular choice when printing water bottle labels because the materials has a special top coat that does not smudge, smear or run when submerged in water or ice. However, you need to be careful to avoid common mistakes when printing clear labels.
- Clear matte: If you are looking to create impressive labels, use clear matte to get an elegant look on your water bottles. This material is durable and it is very cost effective.
- White matte: This material has one of the strongest adhesives and it is recommended for bottles that may come into contact with moisture, water or ice. The best thing about this material is that it is tear-resistant and can easily adhere to glass, plastic or metal.
