Are you trying to figure out how to improve the sales of your products? One way to do this is by investing in custom labels. We have compiled useful information gathered from sales experts, graphic designers and label customers to help growing businesses to utilize custom labels as a marketing tool. So how can you apply custom labels to help increase your company’s revenue?
Improve Packaging Style
Unlike a decade ago, consumers are now choosier on the type of products they pick off the shelves. Research shows that consumers are more drawn to items that are attractively packaged and labeled. As a producer, you need to choose a packaging that will appeal to your target audience in order to increase sales. How your product is perceived depends on your choice of packaging material, color, size, shape and function.
Design Your Labels Professionally
A product’s label design is perceived as the face of a brand and for this reason you have to ensure you create a perfect image for your product. Ensure you hire a professional graphic designer who understands your product well to ensure he comes up with a label design that represents your product well. Products that have professionally designed labels gain consumers’ trust since they reflect high quality and precision.
Create Your Message
To create a perfect product label, you need to come up with catchy phrases and slogans to attract consumers’ attention. Consumers like to associate with a product that has a story behind it they can relate to. Be creative in your choice of words and information and ensure they are well placed in your label design. Choose a font that fits your message and never use more than two fonts in your label as this may create confusion.
Choose Label Materials Wisely
You need to choose a quality label material that will last as long as the product itself. There are a variety of label materials that you can choose from. If you are not sure which material to go with, seek advice from a label printing company and they will help you choose a material that will suit your product best. You don’t want to print a label product only for it to fade after some time. You should also discuss on the type of adhesive you need to use on your labels to ensure they stick on for as long as need be.
Incorporate Technology In your Labels
Social media has helped thousands of business grow through connecting companies to their client base. You can incorporate the use of QR codes in your product label to create a platform where consumers can directly engage with the company. This is a good marketing strategy and it not only promotes product sales but it also creates customer loyalty.
It is undeniable that we live in an era where competition is high and shelf competition is at an all-time high. For these reasons, the quickest way to get consumers to notice your product is by creating eye-catching labels that are unique and well designed to attract a wider audience.
