As a business owner, specializing in consumer goods production, it is vital to keep up with product label trends to ensure your products stay on top of the chain. New brands come up every other month and this means stiff competition for consumer goods. Labels are a very powerful marketing tool for every company and for this reason it is important to set aside funds to upgrade labels to attract new buyers and also create brand loyalty among consumers. Clear labels can be applied on consumer goods such as beer bottle labels, candle labels and wine labels just to mention a few. Check out these 5 clear label designs to get an idea on how to design your next product label.
BONNIE & CLYDE Gin
BONNIE & CLYDE Gin’s label design on this product is just ingenious. First of all the name of the gin appeals to a crowd who loves adventure mixed with a sense of danger. Bonny and Clyde was a couple who lived a dangerous life but amidst everything, they were able to maintain passion which lasted till their death. This label design has balanced well the use of text, color and imagery. The products are packaged separately to attract different market groups. The label design on Bonnie is meant to attract female consumers while Clyde is for the male counterparts.
Spoonfed Foods Hot Jam
Spoonfed Foods Hot Jam’s label design is a great example of mini bottle labels. The design is simple and the choice of font gives the product an aesthetic appeal. The label allows the consumers to see the contents of the product which reduces the time a buyer has to spend before deciding to buy the product.
Favorit Swiss Preserves
Favorit Swiss Preserves’s label design is a good example of “less is more”. The designer has incorporated the use of imagery to inform the consumers on the type of product’s flavor. The label only contains vital text that consumers need to know about the product before they make their choice. The contrast between the text and background color is perfect which allows text legibility.
The Bite Life
The Bite Life’s label design has a unique appeal to it that is able to attract attention from a distance. The designer decided to combine imagery and color to inform consumers about the flavor of the drink. The content in the bottle is visible and the color is enticing enough to attract buyers who don’t necessarily need beer. This label design can easily encourage impulse buying.
7 Eleven Fresh Foods
7 Eleven Fresh Foods’ packaging and label design on this product is kept at a minimal. From one look, a consumer can tell that these are ingredients to make a salad. The label design gives important information about the product like the net weight and expiry date. This is a good example of how to allow your product to sell itself.
Before printing labels, ensure that you give accurate details about your product to the printing company. Information like where the products are to be stored is vital to help the printer choose the right adhesive for your product label.
