Every successful brand in the market has a distinctive product label behind it. As a business owner, you need to realize that for a product to be successful in a competitive market, you need to put careful thought into every detail about your product. Start with ensuring that the product itself is produced to the highest standards. The second important thing should be how you want to package your product to ensure it gets the right response from consumers. The other thing that a producer needs to do is invest time and money in the design and manufacture of product labels.
When it comes to product labels, there is a misconception that there is a standard label for each kind of container. There are several factors that determine which label size will suit a certain container. Factors like the size and circumference of a container directly influence the label designs to be used. Not all labels for containers use the same label material and the choice of material used depends on the type of product packaged and the target market the product needs to reach. This article will highlight vital factors you need to consider before you choose the best labels for containers.
Find a Container that Suits You
You need to do a thorough research about the product you want to launch to enable you to come up with the perfect packaging container. Go online and look for successful brands that relate to your product line and find out which containers they prefer using and why they choose to go with a certain shape and size. If you still find it hard to settle for a certain container, talk to your label manufacturer and ask them to recommend what they think will work best for your product.
Shape of the Container
There are different container shapes in the market and they all determine the type of label to be used. Round containers need wraparound labels while square or rectangular containers can easily use back and front labels. Containers with peculiar and irregular shape need pressure sensitive labels to attain a perfect finish. You need to disclose the shape of your product container to your label manufacturer representative to enable him to come up with unique label designs that will suit your container.
Choose an Application Method for Your Labels
Basically, there are two label application methods; by hand or machine. The type of container you choose determines the type of method to be applied. If you choose to use a machine for your label application, you need to make sure that the machine is compatible with your container’s specifications.
Get Measurements for Your Container
The reason why you need to have your container’s measurement is because it makes it easy for your label manufacturer to work out a label size that will suit your product. It also makes getting a quotation from a label manufacturer easy and fast.
As you can see, choosing the right container plays a huge role on the impact your product has on the market. If you already have a container picked out for your product, contact a customer service representative to help you get a quote and also advise you on the best label designs you need to consider.
