Cosmetic labeling is important for practical purposes as well as for aesthetic appeal. A well-designed cosmetic label gives products a touch of professionalism. If you are a cosmetic manufacturer, your products are represented in the world through their labels. Your labels need to be attention-grabbing if you are going to make your brand known and have consumers buy your product. Designing a cosmetic label is not just about making it aesthetically appealing, but there are other factors you need to consider to make your labels stand out. Below are some of the tips for designing good cosmetic labels to help you increase your product sales.
Be Creative With Your Designs
Cosmetic products are meant to enhance beauty. That automatically means that a cosmetic product needs to be packaged and labelled in way that will attract people to it. Before coming up with a label design, you need to do your research well and find what will appeal to your target audience. Find out if your target audience will be drawn more to images or they will be more interested in finding out what exactly is in a product before they choose to buy it. Once you have the facts, hire a professional graphics designer to help you come up with a label design that will not only inform your customers what your product is all about, but that it will represent your brand in a professional way.
Choose The Right Type Of Material
Most cosmetic products are stored in humid or wet conditions like the bathroom. For example, shampoo labels are exposed to wet conditions and they withstand a lot of abrasion from constant use. You need to pick a material that will not be affected by external factors like moisture and abrasion. You also need to choose a material that will add an aesthetic appeal to your label to make it stand out. If you are not sure which type of label material would suit your product, talk to a seasoned label printer to recommend the right material.
Pick The Right Color
Color is an obvious label design element. Potential customers will see color first before they can perceive any other elements like text, graphics and shape. This is why it is very important to pay close attention to the color combination on your labels. Your target audience will influence the colors you choose to use on your labels. Study color psychology and find out which colors will influence your target audience to buy your products.
Label Size
The size of your label will be directly influenced by the size of the container you package your cosmetic products. The size of the label does not really matter, but it is very important when it comes to design. The size of your cosmetic label should be proportional to the packaging. The shape of a container also influences the size of a label.
Combine Imagery With Minimal Styles
A single image can convey a lot of information than even actual text. When it comes to designing cosmetic labels, incorporating imagery is very important to show consumers what your product can do.
