An effective product labeling strategy can help to perform great branding, keep stock of your inventory, ship your products out effortlessly, and more. When it comes to ordering custom labels, there is no one-size-fits-all approach. However, things will certainly become complex if you don’t have a clear idea about the material, size and finish of the custom labels you want for your product.
A little bit of research and experiment here and there, can make a huge difference over the long run, since labels have the potential to make or break the business. For proper execution of your plan, you need to restructure internal functionalities to ensure that label printing is not a problem. Below are some tips to keep in mind when ordering labels.
Make sure the label design works well with the label size
When it comes to articulating a label, the size and design should go side by side. If you are going with too much content in a little space, it may not help you gain recognition of the target audience. Designing should be done in a way that it fits the size of the print with good readability. Trying to adjust the dimensions of artwork too late in the designing process will be troublesome, so think about label size early on.
Don’t just stick with the RGB code
The traditional RGB color coding technique has gone out of fashion in the recent color printing scenario. Nowadays, we have a subtractive color model CMYK, which refers to 4 inks, namely, Cyan, Magenta, Yellow and Key i.e. black. Switching from RGB to CMYK can add visual appeal to your product labels with different highlights. The key color in this model is of course, black, which hasn’t been the case in the past.
Proper timing is important
Scheduling the order as per the requirement is the best way to save inventory costs on stocking the labels. It’s vital to understand that a few custom labels may take more time in being processed, and it’s your duty to estimate correct order cycle. Ordering too early is as futile as ordering too late. Save yourself from last-minute stress and extra costs by planning your order ahead.
Scrutinize the order details
Modification in the final order may cause a little delay, but such a time lapse is worth a choice if you are looking for something that’s absolutely right, rather than being okay. Make your team review the entire order and list all sorts of changes that are required, so that there are no glitches next time you order.
Maintain good communication
You need to be very brief with your details as to what exactly you want, since you just cannot expect the label printing company to know everything about your business. At Cutsheetlabels, we make sure to keep you updated with the progress and sneak in a few changes if required. Nevertheless, it’s always wiser on your part to give as much information as you can. Call us today for a consultation!
