Today, beer drinkers are becoming more diverse and certain beer flavors and styles are resonating more with particular demographic. If you own a small beer company, you need to put more time into researching your target audience to know their preferred style preferences. Findings about your consumer trends and customer base will help you fine-tune your beer can labels to make them more appealing to your target audience.
Labels play a very important role when it comes to marketing beer cans. The beer industry has a lot of companies, who all look to get a share in the market which makes the competition among beer companies fierce. You need to come up with creative label designs to make your beer cans pop from the store shelves. These are some of the design tips for beer can labels:
Branding
What makes your beer different? The truth is that beer consumers don’t really look for specifics when using a product. However, as a business owner you need to convince consumers to choose your product over the others. You need to come up with a creative way to distinguish your brand and convince consumers why your beer is different and why they need to buy it. Creating custom beer can labels is an effective and quick medium for expressing your brand. Communicate your brand through unique custom artwork, color, humor, a stylish typeface, bold patterns, creative names, and more.
Artwork
Invest in a local artist who understands your target audience’s lifestyle to come up with great ideas for adding a personal touch and visual interest to your labels. There are various styles of art you can use for your labels. These include: pop, natural, abstract, rustic, contemporary, etc.
Materials
When it comes to beer packaging, you need to consider which type of label material to use. Beer cans need to be stored under special conditions. There are several factors you need to consider when choosing a label material for beer cans. First, beer cans can either be stored in coolers or dry places. You need to choose a material that can withstand moisture. Second, choose a label material that goes well with your brand. You can choose from a variety of materials available which include holographic foil films, clear film, wet strength paper and metalized film among others.
Shape
Think about the shape of your beer can labels. The most common label shape used is the rectangle. This is because rectangle shape easily wraps around cans and offers more design space. However, you are not limited to using the rectangular shape only. There are other shapes you can also consider to add a unique touch to your labels like star, diamond, oval, round or custom shapes like a shield, etc.
Finishes
Consider using finishes on your labels to protect them and enhance their look. Laminates are recommended for beer cans since they can withstand moisture and they are the most durable. You also have an option to print your labels on matte or glossy finish to make them stand out.
