There are various factors that go into creating the right soap labels like printing technique, materials and design. The design of a soap label influences on the success of a soap label. A good soap label can make your product distinctive from competitors, make your brand more memorable and more importantly enhance your product’s appeal.
To come up with great soap label designs, you can use the soap itself or your brand to be the source of inspiration. Whether the style of your brand is natural and laid-back, bright and youthful, minimal and elegant, there are various ways you can design your soap labels. Let’s look at some design ideas to get you started.
Incorporate Imagery
Soaps are made in a variety of scents and ingredients. It is not unusual that one soap producer can have the same brand of soap but produced in variables depending on scents and ingredients. If this case applies to you, you need to incorporate imagery on your label designs to distinguish between different soaps of the same brand. For example, you can use images like coconut, mint or lavender to make it easy to communicate to consumers about product information.
Add Foil Accents
To make your soap labels stand out, you can add foil accents to some of the design elements like a graphic or the logo. Foil is eye-catching and it can elevate your design’s look to grab consumers’ attention. You can also try cold foil stamping. This is where foil is overlaid on your material of choice to make your designs pop.
Invest in Waterproof Label Materials
It is obvious soap is used in a bathroom or in the sink area. If your soap products are packaged in squeezable containers, you want to invest in label materials that can withstand abrasion and be waterproof as well. The most used label materials used for soap labels are film materials and shrink sleeves.
Choose The Right Printing Method
Soap products are categorized under bath and body products. This is the same category where you find cosmetic labels. Some soap is used as cosmetic products. Soap labels, like cosmetic labels have to be appealing in order to attract consumers’ attention. For labels to stand out, they have to be printed in color. In order to print full color labels, you need to use digital label printers to get labels that are clear and crisp.
Meet The Requirements
Soap products, just like most other products have to follow labeling regulations before hitting the market. You need to ensure that you list your ingredients, your company name and contact, net weight and the product name just to mention a few. Such information is meant to allow consumers make an informed choice. Failure to adhere to these regulations can cost a company a lot of money in terms of fines. You also risk having your product from being recalled and being banned.
There is so much more to know about soap labeling. In order to get the finer details about soap labeling, contact us at Cutsheet Label today!
