When labeling products like shampoo bottles, you are recommended to be as transparent as possible because it can help you gain customer loyalty. An increasing number of consumers are becoming conscious of what ingredients and components go into the products they are buying for everyday use. Hence, you should be upfront about all the ingredients you use as it can help put both existing and potential customers at ease. When you customize bottle labels, it should be an informational resource for shoppers.
Bottle Labels Can Be Used to Keep Shoppers Well-Informed
Did you know that you can implement an informational campaign with these labels? By doing so, you can demonstrate an invaluable form of openness about your brand. You just need to provide clear details about different ingredients on the products you are promoting. If you wish to demonstrate thought leadership qualities, this strategy could work as well.
You see, you aren’t just providing a usable product, but a helpful service too. When your customers buy a new bottle of shampoo, they can learn more about the different ingredients your company uses. With your company’s website link of the label, you can direct your customers to online educational resources that your company provides, allowing them to peruse at their leisure
Bottle Labels Can Highlight Important Ingredients with Increased Clarity
Running out of bottle label design ideas? Consider indicating which ingredients were used and their purpose. Keep in mind that this section should be prominent. It is widely agreeable that your brand name should be the most attention-grabbing aspect of the bottle’s design, followed by the purpose of your product, but the ingredients should have a spot in the limelight as well.
When you print your product’s ingredients in large fonts and text, you can communicate that you have nothing to hide from your customers. Important information in small prints can make a company appear deceitful, so that’s something you should be wary about.
If your product uses natural ingredients, you can use them as a main selling point for your brand, so feel free to spotlight this information on your labels. If one of your ingredients is lengthy and challenging to pronounce, you are recommended to explain what it is. Your consumers will thank you being educated on the purpose of peculiar-sounding or off-putting ingredients.
Natural Colors Can Be Emphasized on Bottle Labels
When it comes to bath and body product labeling, colors can be used to send a message about the product. Some companies utilize bright colors to indicate that their product contains synthetic materials. If you’re unsure what’s best for your product, try muted colors instead. Tan, off-white, white and cream colors are a good start. If you are selling coconut milk shampoo, muted colors can help indicate that your products are made from naturally-derived substances.
At Cut Sheet Labels, we carry a comprehensive range of labels that can be used on bottle packaging. Feel free to take a look at them today and contact our customer service representatives if you have any enquiries.
