The latest trends in label printing and design are impressive. One can only imagine what the future holds. With the ever increasing competition for consumer attention in industries like food and beverage, there is no doubt at all that the future looks bright. Things can, and will only get better. Some things will however, remain the same. Here’s what experts project in the food and beverage industry.
Improved Traceability With Mobile Integration And Smart Labels
Manufacturers will be forced to embrace product distribution and traceability requirements. This should not be a problem given that new label technology has already emerged. The technology has in fact been adopted by several brand owners. It continues to develop with innovative improvements in a bid to help both consumers and manufacturers address quality and content concerns.
A good example of how the future is already taking shape is how smart labels today allow manufacturers to manage their inventory systems. Retailers and distributors can log inventories automatically without using scanning each label separately with a barcode scanner. This makes it easy for one to save both time and money while improving on traceability and accuracy. Things will get even better with label technology that uses near field communication (NFC) and mobile applications. This will allow manufacturers to authenticate their products. They will also be able to see previous scan locations of their products. In a nutshell, these improvements will go a long way to help manufacturers and distributors deal with counterfeit challenges. They will also make it easy for them to manage stock.
Colorful Designs Will Still Be There
Brands will still use colorful designs and logos to attract consumers. How else will they catch their attention? Products that appeal to environmentally conscious consumers will still use the green color predominantly. Children products will still feature colorful labels because children will always be attracted to bright colors. This means good news to the design industry as it will open a world of opportunities for creatives.
Clean Labels Will Transform Labeling
Consumers today are an informed lot. This won’t change in the near future. With clean labels in the offing, brand owners will have no choice but to embrace clean labels. They will ditch the traditional labeling approach that is detailed and opt for labeling strategies that do not offer too much or too little. Labels will offer just what is enough so as to leave consumers informed within the shortest time possible.
Eco-Friendly Labels Will Be Wholly Embraced
Everyone is concerned with the environment. This does not mean doom or gloom for brand owners. It only means product labels that threaten the environment because of what they are made of will slowly fade away. Alternatives will be sought as is already happening. Both labels and packages will be made of materials that are 100% recyclable. This is by all means a good thing. It is in fact, good news to product label service providers solely because recyclable materials are cheaper than non-degradable materials that have been in use for a long time.
