In order to survive the stiff competition in the market, small businesses need to adapt with seasons in order to increase their product sales. How? One way to do this is by printing custom product labels depending on different seasons. During the warmer weather, businesses should be ready to give their labels a spring lift with brighter text and vibrant colors.
If you are in the candy business, you need to create candy labels with a spring feel this summer. To achieve a spring feel, use plenty of colorful ideas to glean some seasonal inspiration. According to color psychology, different hues evoke specific responses in the consumers. This article will provide a few tips and color ideas that will help candy businesses freshen up their custom labels this summer.
Yellow For Zestful Custom Label Infusions
Using color yellow in a label design helps to lighten it and it infuses a streak of sunny yellow. According to color psychology, yellow helps to stimulate mental abilities. This is a good color for products marketed to children and young adults. These two groups of consumers make up the biggest percentage of candy buyers.
Nectarine Color Schemes For Vibrancy
To make your candy labels more vibrant, consider using a hint of orange. Orange conveys, fun, warmth, enthusiasm and optimism. You can include shades of color orange in your candy label design to uplift the packaging of your product. To make the product more sophisticated, balance this color with a darker shade of blue.
Hues Of Blue For Trust And Reliability
Blue is one of the most used colors and it is universally loved. It conveys a sense of reliability and trust and when used on custom product labels it helps to chase away the winter blues. Blue transmits a summer and spring vibe. When combined with color green it brings out a tone that is reminiscent of water.
Brighten Labels For Products With Poppy Reds
Red is associated with passion, action and confidence. People have been known to gift others with candy as a way to show love and care. To increase your product sales this summer, you can use red as an accent against ivory and black shades on your product labels. This color is both exciting and sophisticated. Also, using red in your label designs helps to attract attention to your products. It helps to study your target audience first to know if they will relate well with this color. Colors are perceived differently in different communities and age groups.
Emerald Green To Make Your Product Trendy
Using emerald green makes labels pop at the same time conveying tranquility. The brightness of this color helps to energize your products and attract the attention of consumers. To exude sophistication and elegance, you can incorporate silver text against the green hue.
These are just a few colors you can use to freshen up your candy labels this summer. Don’t limit yourself to the number of colors you can use as long as they are bright and vibrant. It helps to use colorful illustrations as well to spruce up your label designs to print promotional labels.
