All that money spent on custom labeling is a waste of time and resource, if your label is not interactive enough for the consumers. In fact, the main objective behind labeling is to educate the user with proper instructions and guide, without which they might lose interest in your product. One of the best ways to connect with your potential customers is to use QR codes on the product.
The Quick Response Codes are 2-dimensional machine readable barcodes consisting of black and white squares, generally used for storing vital information or URLs that can be read by a barcode scanner on a smartphone. It can take your buyers directly to your website, video or any piece of important information you want to share. Given the popularity of smart phones these days, this is certainly a good way to communicate detailed facts. Let us see how it works!
Integrate The QR Code In Your Artwork
Codes are not meant to be just black and white, but the colors should be contrasting enough for the mobile application to read it accurately. You can easily amalgamate the company logo in a lighter shade at the background, without customizing your existing label design. The idea is to make it look attractive, but at the same time, not too fussy.
Give More Than What Is Expected
Nobody really enjoys the idea of reading long scripted stories about a certain product. They just want the precise piece of information, and some incentives on offer. They want to be directed to useful tips and exciting contests about the item they are using. If they find it helpful, they’ll probably attract more with your brand, by revisiting the page again and again to check out some lucrative offers. This requires proper analysis of what your target customers are looking for. You can have a survey on your website to sort out the answers.
Test Before You Deploy
It’s always advisable to test your QR codes on different operating systems and smart phones, before deploying the same. Make sure that its works accurately; linking the customer to the page you want them to see. If there’s any contest with a deadline date, ensure the page remains alive even after it’s over. Maybe you can introduce a second round to it, or a new contest to keep the visitor interested. Just don’t let your consumers go to a dead website!
For different industries, there are different ways to use the QR code labels. Personal care items should be accompanied with a video guide on how to use the product, while those in nutraceuticals need to show people healthy lifestyle tips and additional health information. Food industries should have separate page for directing the users to recipes, whereas winemakers should let the consumers know more about the brewing process and reputation of the vineyard. Use informative videos and training manuals for equipments.
At Cut Sheet Labels, we make sure that your QR code labels are customized as per your requirement, with perfect alignment to the product. Get started with interactive labels today!
