Are you running a smaller company and looking for cost-effective options to print your custom labels? Factoring in costs and setup fees, digital printing is what you should opt for if you just need to print small batches of product labels. In retrospect, flexographic label printing has been the go-to method (to a certain extent) for printing custom labels. They have the advantage for quality and printing labels at higher volumes. However, this option entails a significant amount of setup costs for each label job – from the preparation of label artwork and printing plates, the setup of the label presses to calibrating the printing machine and so on. As mentioned, these costs may be too expensive for your company at the moment so digital printing is the next best alternative to consider.
Offers more Flexible Design Options
The best case scenario when printing custom labels is to be able to avoid additional setup fees and traditional plates – being able to start printing your labels upon design confirmation is the way to go. You see, the cost of printing labels on a flexographic press can affect your bottom line – possibly in a negative way – due to the aforementioned fees and charges. What’s more, the costs can add up even quicker if you have more than one product label designs to deal with. If you opt for digital printing, you will have more room for adjustments when you examine whether your design will work or not in terms of attracting your target audience.
“Order any Amount You Want”
Also known as short run labels, the cost benefit for relatively small quantities of custom labels can be maximized with digital printing. Rather than ordering labels in bulk, you can still get the best price by ordering the amount of labels you only need right now.
Superior Quality
Life-like colors and exceptionally clear images are some of the benefits that digital printing offers. This is possible because digital printers print at a resolution of almost double that of their traditional counterparts. If you want to add high quality and vibrant images that grab the most attention, digitally printed product labels are the go-to option.
Shorter Turnaround Time
If you want to receive your labels sooner, you should opt for digital printing. Without the need for plates, the setup time is significantly shorter and your labels can be printed faster. What’s more, you do not have to pay for a printing plate for each color on your label.
Cost-effective
The process of digitally printing labels does not require the use of plates and entails a shorter press setup time. This in turn reduces the overall costs, which are relatively low for short run labels.
With this post, we hope that you understand the advantages of digital printing, especially if you are planning to make the switch from printing flexographic labels to printing digital labels. Digital printing is becoming increasingly popular across many markets as digital label printers like the VP 700 are very easy to operate. What’s more, each individual label can contain different information, which opens up great new creative possibilities when it comes to label customization.
