Today’s business world has consumers demanding more of their brands. More and more business are feeling the pressure to produce small, customized products and they need to supply them quickly. A small business owner needs to produce more varieties of products which means more labels.
The only way a business owner is able to meet these requirements is by bringing their label printing in-house. There are a variety of on demand color label printers like the VP 700 memjet digital label printer. These inkjet printers are high resolution and they can help small to medium sized businesses improve their labeling needs.
We have listed reasons why a small business owner should be smart to look into in-house label printing for small run custom labeling.
Meet Labeling Requirements
Some labeling regulations require producers and manufacturers to include GHS labels on their products. Some of the GHS labels include color. It would cost a small business owner more to have to use preprinted labels. Instead, you need to invest in a digital label printer that will allow you to print as many labels as you need. This way you not only save on production costs, but also meet the labeling requirements thus avoid costly penalties.
Design Flexibility
A small business needs to test several label designs to determine which one consumers respond to the most. It can be a costly venture if you have to go to a label printer to keep getting proof of new labels only to discard them when they turn out not to be effective. In order to increase sales, businesses create seasonal offerings in small batches. Having and on-demand label printer allows a business owner to print test labels to see which one works best before making the final choice. An in-house label printer will enable you to print as many labels with different variations without having to waste any labels.
Last Minute Design Changes
Imagine you have created a product only to make last minute changes to it. If you have invested in pre-printed labels that would mean all the labels would go to waste. Labels cost money and that means you have lost money you will not get back. Having an in-house color label printer allows you to print labels once you have finalized with production. All you have to do is create a label design and save it in a pdf file. Once you are sure that the label information gives accurate information about your product, simply upload the files to the printer. No label waste.
Fast Label Turnaround
Having to shut down production simply because you have run out of labels will send the wrong message to your customers. There are times when a business owner gets huge orders and needs to have labels on demand. Having a printer like the VP 700 memjet ensures that you print high-resolution color labels fast. When demand is low, you can print less labels.
Reduced Label Costs
Every business seeks to save on production costs in order to increase their profit margins. Label printing companies have a minimum number of labels you can order at a time. If you only need a few custom labels, that means you may end up with extra labels that will otherwise go to waste. In-house label printers allow you to print as many labels as you need, whenever you need to.
