There are common myths about custom coffee label printing that still hold back some companies from creating effective labels. Don’t be a victim. Here are some common myths about coffee labels and guidelines to prevent you from falling for common coffee labelling myths.
Printing Custom Coffee Labels Is Expensive
There are rumours that designing and printing this type of label is expensive. This is not true. Custom labels can cost more in terms of design if a business owner decides to hire a professional graphics designer. When you look at the initial cost of creating custom coffee labels and the long term benefits you get after the investment, you will agree that investing in custom labels is a wise financial move.
Custom labels can seem to cost more than basic labels if you decide to incorporate modern technology on your labels. Promotional labels like QR codes labels help a coffee company engage directly with consumers. Consumers can easily scan a QR code to get to a company’s website to learn more about their product. This not only increases customer engagement but a company is able to gather important information on how to improve their product through surveys.
Coffee Labels Should Not Be Colorful
This is another misconception that has held back coffee companies from creating effective coffee labels. Just because coffee is a popular beverage, that does not mean consumers will automatically pick your product from the store shelves. The coffee industry is huge and there is stiff competition between coffee producers and manufacturers. You need to convince consumers why your coffee is better than your competitors’.
Do not hold back when it comes to using colors on your coffee labels. You should choose bold and bright colors that represent your brands well. However, do not just use any colors when it comes to coffee labels. Choose colors that go well coffee like brown or black among others. Use the colorpsychology to come up with colors that can evoke the right mood in coffee drinkers to buy your product.
Coffee Labels Should be Basic
There is a huge difference between basic labels and simple labels. Basic labels just state the name of a product and are meant purposely to be informative. On the other hand, simple labels can be creatively designed to attract consumers’ attention. Modern labels are using a minimalistic approach when it comes to design.
The term “simple is more” applies to coffee labels as well. Consumers do not have the time go through a lot of text in a label and keeping your label design as simple as possible and to the point increases chances of consumers picking your product. A simple design can include imagery and simple text with the right typography.
You Can Only Print Coffee Labels On Selective Materials
Back in the days, most coffee labels were mostly printed in matte white materials. Those seeking to go with a more traditional theme for their coffee labels still have a choice to use this material. However, there are many more materials one can choose from to print coffee labels. If you are not sure which other label material can suit your product, it is best to consult an experienced label printer to help you make a wise choice.
