There is an unlimited number of shampoo brands out there today, and the industry shows no signs of slowing down. This means you face stiff competition and you need to persuade clients why they need to get your shampoo and not the other brands. It gets tricky particularly if you don’t have a unique ingredient or feature that makes your product stand out. This means you need to rely on first appearances and create a lasting impression on consumers. Some of the tips to make your shampoo label stand out include:
Content
The first rule about designing a shampoo label is proving truthful content about your product. Explain the technology behind making your shampoo and why it is beneficial. List the types of hair that will benefit from the shampoo. It helps to use catchy phrases on the label to make it more interactive to the consumers. An interactive label is more memorable. Let you label be rich in useful content that will benefit the consumer. You should always include your address and company contacts where customers can reach you for more information.
Design Labels Depending On your Target Audience
Who is your shampoo target audience? There is a difference between kids’ shampoo and adult shampoo in the way you label and market them. Kids’ shampoo need a label that has a simple softer touch to make children interact with the product easily. All you need is work out the right color combination and images to make them want to take a bath.
For adults, female shampoo labels need to be elegant. Use colors and fonts on the label design that will appeal to the female clientele. For male shampoo, you need to go with solid colors like dark blue that spell masculinity. Ensure that you research thoroughly on your target market to make sure your label covers all the aspects that will work for your product.
Use Professionals To Work On Your Label Design
It is important to have an idea of how you would want your shampoo label to look like. If you have no experience in label printing, it is best you leave the job to be handled with professional bath and body label printers. There are many companies that specialize in label printing but that does not automatically guarantee that they will produce quality work. Look for a company that has a good long standing reputation in label solutions. This means they have many years of experience in label printing so they are able to partner with you to come up with unique shampoo labels.
Choose The Right Label Material For Your Product
Shampoo products mainly get stored in the bathroom and sink so that means they constantly get in contact with water and moisture. Use labels that are waterproof and are able to withstand harsh weather conditions. Materials like clear labels give a clean label finish that has an added sheen to it. These materials last long and they use permanent adhesives to hold them in place the entire use time of the shampoo.
