Make Your Food Products Stand Out On Store Shelves With Labels
10 Mar
/ By

The process of designing food product labels can be both challenging and exciting at the same time. It is pertinent to note that great designs tend to capture the essence of the company behind it and the food itself. Whether you are talking about beer, coffee or eggs, the design has to be marketable enough to win sales from the correct target audience. Find out what label design tips you can employ for your food products and get them going through the checkout lane more often.

Use Food Labels to Do Some Post-sale Marketing

Many consumers tend to read a food product’s packaging when they return home. Hence, you should consider including some promotional content at the back of the label. For starters, you can include recipes that use some of the ingredients made by your company. This is a very effective post-sale marketing technique, and Kraft has been so successful at it that they can even distribute recipe magazines!

Highlight Special Features and Certain Ingredients

The common image of a dew-covered fruit or vegetable is quickly becoming cliché. While that works, you should consider showing the fresh ingredients that went into making your food product instead. In today’s time, depicting your food on your packaging is not enough as you need to highlight important features and make them easy to see. You should include elements that set you apart such as the original ingredient, preparation methods, taste-test surveys, awards and organic logos.

“Expose” the Food Inside Your Packaging

To up the ante, you can also design your food labels with a clear see-through section that allow your consumers to actually see the food. The traditional way of printing images of food on your labels is passable but you should not limit yourself and consider showcasing the tasty treat that could be owned by your consumers in a few short minutes.

Know What Your Competition is Doing

A lot of companies continue to design labels for their food products that are similar to one another. This will make it very difficult for your products to stand out when placed in the same aisle as theirs. You should meet your consumers’ expectations in a new and profound way to get attention and allow your food product label designs to be easily distinguished from your competitors’.

Find Out What Your Consumers Like

Before you begin designing labels for your food products, you should find out which information is most important to your customers. You have to find out what they are looking for, the problems they face, and how your food product will solve it. Food labels have to do everything any food & drink label does, but a lot more. From promoting fresh and high quality ingredients, conveying delicious flavor, displaying the right colors or explaining sanitary cooking processes, your labels must capture the attention of your target audience.

Creating custom labels for food products is a fun process but can be challenging at the same time. Don’t worry though, you will quickly get the hang of it and design labels that will your products on the shelf, off it, and into your consumers’ tummies pronto!