To create effective wine labels, you need to have a better understanding about what labels are all about. Wine labels are more than brand ambassadors and for them to be effective, a company has to understand the proper components to choose for a wine label. There are five key elements that need to be followed to ensure that you create an effective wine label. Read more to find out what these key elements are and what they are all about.
Choosing The Right Material
The base material used to print a label is known as the substrate. This is one of the most key elements that one has to consider before printing a wine label. You need to choose whether you need your wine labels to be printed on paper or synthetic materials.
Between these two, which is the right choice? Paper materials are mostly used to print labels intended for indoor products. They have a short lifespan and they cannot withstand extreme abrasion, chemicals, temperature and moisture. On the other hand, synthetic substrates are mostly used for outdoor applications since they are able to withstand harsh conditions. Synthetic materials are available in white, clear or metallic.
Choosing The Right Adhesive
Most wines are packaged in glass containers and for this reason, you need to be particular on the type of adhesive you use on your labels. There are four types of adhesives and they include:
- Repositionable adhesives
- Removable adhesives
- Cold temp adhesives
- Permanent adhesives
Regardless of the type of adhesive you choose for your wine label, you need to use an adhesive that has tack, adhesion and shear. All these 3 factors will ensure that the adhesive is able to hold on to the surface effectively.
Choosing The Right Liner
A liner is the film or paper that is used to protect the adhesive before the final application of the label. The wrong choice of liner for your wine label can cost a company a lot of money through production delays, failure of adhesion and wasted material. There are two factors to consider before choosing the right liner. Whether your wine labels will be hand applied or machine dispensed. You also need to choose whether you will use paper liners or film liners on your wine labels. Paper liners cost less than film liners but on the other hand film liners are more resistant to humidity which makes them more durable.
Choosing The Right Ink
The type of ink you choose for your wine label should be colorfast and be able to retain legibility throughout the product’s lifespan. Label inks tend to be affected by extreme temperatures, UV light, chemicals, abrasion and moisture. Due to these factors, you need to be careful on the label ink you choose and ensure that your labels are stored in a controlled environment.
Choosing The Right Laminate
Not all labels require a laminate finish but for wine labels it would be a good investment. Laminate finish provides extra protection for labels to ensure they last a long time. They also add an aesthetic appeal to the product. Wine labels need to have a classy look for consumers to even consider buying your product.