Everywhere from large manufacturing companies to your local supermarket, you will find that product packaging is a must. This is particularly very important for consumer goods like soap. How you package your products will determine whether you sell or you don’t. That is why it is particularly important to come up with creative custom soap label designs that will attract consumer’s attention.
Customers’ expectations continue to evolve as time goes by and producers are pressured to keep up with packaging trends to meet these expectations. As we begin 2018, you need to be aware of what is in the market and what your competitors are doing different so that you can keep up with the competition. We will list the top soap labelling trends that will improve your soap product sales this year.
Personalisation
This trend dominated the year 2017 and will still continue to be a huge factor when designing soap labels. Label personalisation also known as label customization is very effective since it helps to involve your customers in your brand story and also drive customer experiences with your brand. In 2018, you should create soap label designs that help to engage with consumers and those that will build a great first impression.
Reusability
Unlike before, consumers are now more focused on environmental sustainability. This has forced different brand to step up their labelling and packaging game. By adopting this trend, you will be driven to develop labelling solutions that are environment friendly and reusable. Going green with your labelling will help to achieve a breakthrough in brand sustainability.
Catchy Phrases
Who is your soap product targeting? There are different soap products for different uses. You need to research about the needs of your target audience before you create a label for your product. For example, if your soap product helps to rejuvenate the skin and improve skin tone, your target audience will be the middle aged people looking to keep their skins looking great. In this case, you need to come up with catchy phrases that will resonate with your target audience to convince them to buy your product. Use phrases that will make your product stand out.
Print Your Own Labels
Small businesses operate on limited funds. Sometimes, it can be hard for them to customize their labels depending on different seasons to improve their sales. In order to keep up with the current labelling trends, a small business can invest in a digital label printer to print their own customized labels. Digital label printers are affordable and they are easy to use and maintain. A small business owner can print holiday labels and also print customized soap labels which consumers can relate to.
If you are a new soap maker trying to promote your soap product, you need to work with an experienced label printer to help you create unique soap labels. A seasoned label printer company already knows more about current labelling trends and they are in a good position to give you productive advice. Always make sure that you invest in quality label materials to enhance the visual appeal of your products to get more sales.
