A beer label design and its content tell a lot about the quality of ingredients and recipe put into brewing a craft beer. Labeling helps the drinker sort out the best sample that you put on display and this is one thing that separates the ingenuity of a standard product from that of a local brand. It creates distinct brand recognition and has a great impact on how the quality of craft beer is perceived. The ever-rising beer industry has left no stone unturned in providing detailed information to the consumers in the form of creative beer bottle labels. Here are a few tips you should take note of, if you are looking for an enticing craft label design.
Date Back to the Ancient Times
You might be wondering what history has got to do with beer label designs, but it’s imperative to note how far the industry has come and why it’s important to let your consumers recognize your brand with a unique identity. For those who don’t know, it was in the year 1840 that America introduced its first lager beer and was home to more than 2200 breweries by 1865. Even after prohibition in 1920 followed by significant reduction in breweries, the beer production dint take a plunge and is currently a coveted commercial industry in The West.
Follow the Purple Cow Branding
In order to standout in a dense saturated marketplace such as that of a craft beer, it’s important to be innovative while branding your product. Taking a leaf out of Seth Godin’s book, the method of Purple Cow branding is aimed at grabbing attention of the consumer at a single glance. Beer consumers are the kind of customers who value quality over price and they are receptive to creative designs rather than the mainstream ones. They are curious to know what actually goes into making their favorite drink and how it is different from the others. A purple cow in place of a brown one may actually do the trick!
Tinker with the Labels
The main label can play an important role in boosting the sales. If the target for sale is during the holiday seasons, it might be a good idea to replace the standard craft label with a customized holiday version. For each brew, you can have distinct background depicting the beer identity. One can be more innovative by employing neck labels that demonstrate brand recognition of each recipe. And not to forget the cap which is also a pivotal part of branding, and needs to be designed in order to complement the main label.
Be Clear and Precise
If you try to put too much or too less information on a beer label, you might end up losing your target audience. Give your consumers as much information as needed for a precise and brief design that is both attractive and readable. Such details can include beer style, brewing recipe, native location or a short note on the history behind the brewed drink. The idea is to keep it short and simple, but just enough to let the consumers sort out the sample.
Whether you are involved in a craft beer business or have your own microbrewery, you can avail the services of Cut Sheet Labels to get well-designed beer bottle labels that tell a great story.
