If general knowledge has taught us anything it is to weigh our words. You may mention something in good faith but the consequences will be a hundred fold. In custom labeling, you must be very careful with the words you use. The answer to the earlier asked question is yes. Your choice of words can affect the outcome. You may ask how. Poor choice of words may mislead consumers and end up having a negative impact on sales. You may offend others or even mention something that will cause friction between you and the law.
Be As Clear As Possible
As you customize your label, do not be vague with your information. This may cause doubt to consumers looking for information on your product. Consumers have a right to know about the product; do not deprive them of their right to know. Be open and plain. List all ingredients, allergenic concerns, side effects and other important information. If a consumer is affected by your product due to your vague information, you may be sued and this may cause losses. All these can be avoided by providing the people the information they need.
Be Real
Some companies tend to spice up the information they provide. They do this by adding some ingredients to the list that are not in the product, overselling the product with exaggerations and other lies. As a producer, manufacturer or product designer you have a duty to the general public to give the correct information. Some labels indicate that love is an extra ingredient especially in food labels. This information though sweet is irrelevant and should be left unsaid and thought of in good faith.
Ethics Please!
Some custom labels have lost sight of general society values. They may assure of quality but when it comes to consumption it is nothing but useless quantity. Buyers reading label information are assured of the best when they read it. Be honest and avoid misleading innocent consumers. Buyers depend on such information to ensure quality. You owe it to the public to be honest. If you know the value of your product is not as good, do not let greed drive you. Be honest with the consumer.
Abide By The Law
There are government regulations set aside to govern labelling. Before you make these labels for any product make sure you have familiarized yourself with the rules to prevent prosecution. ‘Prevention is better than cure’ said the wise men. Ignorance is not acceptable and may land you in a lot of trouble. Even though nobody will be prosecuted the institution will be greatly fined causing financial turbulence. Make sure the information indicated aligns with the laws of your state.
Finally, as the one in charge of the promotional labelling in your institution you owe it to the public and the corporation to be truthful. Any information withheld, manipulate or that which is irrelevant should be avoided as the plague. Be safe and give the correct information. Convey the information in an open manner for great understanding.
