When it comes to creating lotion bottle labels, the ingredients form a vital part of content, since it allows you to add transparency to how you manufacture your product, which in turn helps you to gain customer’s trust. A shrewd consumer will always look for the ingredients that go into making the product which they are willing to purchase. Yes, not all lotion products are 100% natural – this isn’t a problem – but being honest with your informational details can make a huge difference.
Highlighting ingredients in lotion bottle labels
If you are considering custom lotion label ideas, make sure that the ingredient section is prominent, while the brand name continues to be the main draw. Depending on the type of bath and body products, whether it is hand moisturizer or body lotion or acne medication, be clear with purpose by ensuring that the ingredients occupy maximum amount of space left over by branding. If you put them in big fonts, it shows that you are in no mood to hide any form of details, while fine prints may give a bad impression to the originality of product.
Complex ingredients that sound strange must be put up with a little information, so as to help the consumer in sorting out the purpose behind using that particular ingredient. If the item you are marketing is composed of natural ingredients, make it the main selling point by highlighting the same. However, make sure that the feature claimed by you is true to the best of your knowledge. Any form of deceit may affect the entire product line of your brand.
Ingredient clarity demonstrates integrity of the brand
By providing a detailed space on the bottle label, particularly highlighting the key elements of your lotion is only going to boost the recognition of your brand by demonstrating transparency and openness. Not only are you providing a worthy item, but also a useful service, which in turn demonstrates thought leadership. This allows your brand to set a trend for the others to follow.
Whenever someone picks up your lotion from the shelf, they’ll learn about all the possible components that go into making the product. Additionally, you can also provide website urls for more informational online resources. Be clear in indicating the address of your official website, which has all the necessary information in details; much more than what fits onto the label.
Using color and text to support branding
Any bath and body product label will not look good if there is a bad combination of color and text. The form of color that you use can tell a lot about the product. If you are using very bright colors in the backdrop, it indicates the usage of synthetic materials, which of course is not a very good thing. Using natural calm colors has been the strategy for most of the reputed lotion companies across the globe. Combinations such as creamy white or light tan are commonly used, since they portray natural substances such as aloe vera, butter, and etc. By using muted colors, you also allow the ingredients to be highlighted prominently in dark-colored fonts.
Our experts at Cutsheetlabels can make sure that you hit a home run with your lotion bottle labels. Contact us to discuss more!
