QR stands for Quick Response, and the codes are basically made up of 2D graphics. Viewers will then use their smartphone cameras to “scan” them to prompt the retrieval of URLs, videos, photos, and your usual text. If you are planning to create QR code labels to place them on physical products, never make the mistake of simply inputting a link to your website. You should create a more rewarding or engaging experience for your consumers. Avoid these potential pitfalls, and start learning how to use QR code labels to your advantage!
QR Codes: What can You Do with Them?
If you feel that your journey of using QR codes has just begun, here are some great starter elements you can link up to your QR to create the maximum effect:
- Contact information: Invite a direct connection with your visitors/customers by importing your texting service or phone number.
- Product/service (full) introduction: This information could include detailed product information and even quick testimonials. Simply scan it to read it.
- Social media linkage: Get potential customers to follow your Facebook and Twitter accounts etc, by sending them there instantaneously. Giving away incentives for following is highly recommended.
- Instructional videos (how-tos): If you are selling food products, providing some DIY advice on recipes will be great.
- Printable/paperless coupons: Cost-effective way to acquire consumer loyalty with your product.
- Upcoming events: Advertise them with QR technology to engage your customers directly. You can even link your viewers to places where they can sign up for paperless tickets.
Important Considerations to Make When Using QR Codes
How can I make it easier for my consumer to scan my QR code labels? – For starters, you should note that QR is relatively new to the US (very popular in Japan), and not everyone knows about it yet. Also, it requires some effort to whip out one’s phone, open the scanner app, etc. To prevent your prospects from viewing this as a chore, make sure you have some incentive system in place.
Have clear goals been set prior to using QR tech? – From gaining consumer loyalty to boosting awareness, you must ensure that QR usage will impact your consumers in a way that’s relevant to your product and brand. Don’t just send them off to your website; you should engage with them at the point of purchase because you have their full attention. Also, consider what else you want your consumers to know about you.
Who is my target audience? – Make sure your selected audience is “hip” enough to be pros at using smartphones, and know what are QR codes. There are mobile users out there who have smartphones but do not know how to use them well.
How do I know if I have been hitting my goals with QR? – Simply track the number of scans your QR gets. From the acquired results, you can identify its effectiveness. Consider linking it to a internet metrics service such as Google Analytics – because it is free!
At Cut Sheet Labels, you can find a large selection of promotional labels. Contact us today for more information.
