There is much more to candle labeling than meets the eye. Your candle label is an important tool for your business to communicate with your customer or the end user. Candle labeling is not very costly, but it is still a vital factor to consider when starting your candle making business. The candle label is a place for you to brand your candle, to announce your candle features and benefits, provide safety instructions and guidelines, all the information relating to size and flavor of the product, your contact information as the candle maker, your website and any other information that may be useful to selling of the candles. In this piece, we give you some useful tips for candle labeling that you can use for your start-up business.
The Candle Label
The label applied to the actual candle has to satisfy some requirements. It should fit well on the candle, the label material should not cause a risk of fire, the label should not be affected by the heat of the candles and it should contain guidelines in regards to safety. Apart from the requirements, the label is your chance to communicate to your customers in any manner that you desire.
As a Start-up candle maker, be truthful in your claims and the ingredients that you put on your label. This is a good way to promote good business image and stay safe from legal trouble. It is also a great way to communicate the unique attributes that make your candles more marketable for your business. As a candle maker, you can use candle labeling to highlight the extended burn times for your candle or the natural ingredients contained in your candles. You can also put your contact information or your website for your consumers to use.
If you are interested in getting more ideas related to candle labeling, visit any grocery or department stores near you to see how other candle makers label their products. You can also contact a seasoned label printing company to get tips on how to design and print your candle labels. Another way to help your candles stand out is to use a creative name while naming the different scents of your candles. For example, instead of the scent ‘orange’ you can use ‘citrus magic’ as a more catchy and attractive name for your candle scent. With these factors to consider in mind, candle labeling should be informative and concise, yet not too clustered or confusing. If the label is too busy or clustered, it may divert customers’ attention away from your product. As a start-up candle maker, balancing out these components while communicating your message across is the key to having a successful candle label.
The Shipping Carton
The shipping carton is the first thing your customers see when they receive your product. It is important to pay attention to the shipping carton. Make sure that the carton is not covered with wax during and after packing your candles. The cartons and their contents should be easy to identify and pick out when your cartons are in the stock room. Include important information such as re-order information and pertinent web address info on your shipping cartons as well.
Your Candle Making Company
It is important to remember that you and your staff are working to represent your candle line. When making a delivery, wear an outfit with your company logo and put contact info on your delivery vehicle as well. Furthermore, you can also label your facility with an attractive sign to show that you take delight in offering quality services to your customers. Always encourage your employees in every process of your candle making business, and your customers will definitely pick up on this positive aura.
