Custom labels are fast catching on with big and small businesses using them to promote their products and brand identity. Other than companies, individuals are also using custom labels to promote events like weddings and parties. In the recent past, more and more companies are printing custom labels and they have realized the need to hire professional graphic designers to create high quality label designs.
There are many factors that one has to consider before creating a label design some which include the type of label material to be used, size of the label and product container just to mention a few. To come up with high quality custom labels, a graphic designer has to make sure that they balance the use of colors, text and imagery to avoid overcrowding elements in one design. In this article, we will look on how to utilize high quality images to enhance your custom labels.
Use High Quality Images
There is nothing worse than having a blurry or jagged image on your custom label. A low quality image lowers the overall quality of your label. A product label is usually the face of the company and if you are not keen on the quality of your labels, your products end up being misrepresented leading to bad perception. Hire a professional photographer to take high quality images to use on your custom labels. Once these images are stored in file they have to be processed to ensure they get printed in the right quality. Graphic designers understand that they need to use vector graphics to come up with clear, crisp images.
Use the Right Printer
Are you printing your own custom labels or depending on a label printing company to do the job for you? If you are printing your own labels, ensure that you invest in a high quality digital label printer. Small businesses use the VP 700 digital label printer since it prints high quality colored labels. The type of printer you use will determine the end product when it comes to label printing. If you prefer using a label printing company, ensure that they are using the latest label printing technology.
Use Simple Imagery
The use of imagery is considered to be a powerful marketing tool more than the use of text only. Imagery can be used to pass a message about the product and even tell a story behind the product. Ensure that you use photos and images that relate to your product to avoid confusing the consumers. Consumers are more inclined to remember an image more that text. Avoid using complicated imagery with a lot of colors and use a simple photo or image that can easily be remembered.
Use Simple Colors
When using high quality images, ensure they have colors that represent your company and also relate to the product you are selling. Use color psychology to influence the consumers into buying your product. For example, color red is said to evoke the feelings of passion and romance. A company manufacturing chocolate, can use images with red to influence consumers to buy their products, since chocolate is associated with love.
