Are you a new business owner who has great aspirations to create a successful brand in a competitive market? It is one thing to market the product you are seeking to sell and it is another thing to sell your business. You need people to walk in the door first before you can pitch your business idea to prospective clients. You need to create a lasting good impression in your customers’ mind before you can convince them to invest in your business.
The use of personalized labels is one way to ensure that you catch your clients’ attention before even closing a business deal. These labels can be used by business owners who deal in direct production of goods and those whose business is more service oriented. Here are some of the tips on how you can improve your new business by using personalized labels.
Tent Cards and Magnetic Labels
Tent cards are a great way to add additional information about what your business has to offer. You can have these tent cards strategically placed on information tables where customers can have easy access to them. They make customers curious to know what more you have to offer and this sticks to the top of their minds. You can also print out magnetic labels with your company’s contact information which you can freely give to any prospective clients you meet.
Congratulatory Wine Bottle Labels
Research shows that most businesses make more revenue from repeat clients and those referred by former clients. This means that after landing a business deal with a client, this does not mean that you are done with them. You need to show all your clients that you value their contribution to your business. One way you can show appreciation to your clients is by sending them a congratulatory wine or any other drink that has a personalized label with your company name and details. This will not only leave a lasting impression but will also keep your business name on top of their minds for future business deals and referrals.
Return Address Labels
If your business relies heavily on direct mail marketing, then you need to ensure that mails not only get delivered but that they actually get opened by prospective clients. Instead of handwriting addresses on your promotional mail, you can use professionally printed custom labels as address labels. Ensure that you add color to your labels to make them as eye catching as possible. You can go further and add personalized messages on the labels to catch your target’s attention to ensure they read your mail content.
Water Bottle Labels
As a new business owner, you need to know the importance of keeping your clients comfortable by providing refreshments during meetings. Not everyone takes coffee, tea or even wine but everyone definitely needs water. You can have personalized labels printed on water bottles which you hand over to clients in a business meeting or during a company event. Make sure that these labels have your contact information which continues to market your brand long after your clients have left.
