For a long time, both small and big companies have been relying on roll label designs to promote their brands and products. The main reason why using roll labels is popular among businesses is the fact that it is very cost effective and it allows companies to print high quality customized product labels. Before investing in roll labels, you need to look for a seasoned label company that uses modern equipment to work with. You also need to know what to include on a roll label design to make you labels effective. We have provided some of the top tips on how to customize your roll labels. These tips include:
Feature Your Logo
Every custom label should have a logo to be the center of attention. Hire a professional graphics designer to help you create a unique logo that will feature in all your labels. This way, consumers will be able to identify your products easily and also help to distinguish your products from competitors. A logo should always feature near the top or in the center of your label design. Make it big enough to stand out from other illustrations included in your label design.
Use High Resolution Images
Always use high resolution images for your label design project. Images are able to offer consumers more information than even text. For this reason, you should make sure that your images are crisp and professional. Professional graphic designers recommend that you take your photos and save them as JPEG to allow them to be printed in high resolution. All images incorporated in a custom label should be well above 300 dpi.
Measure
Before designing roll labels, you need to measure your product container size. Doing this ensures that you get the right dimensions for your label to allow you to print the right sizes of labels. If your containers are oddly shaped, you need to consult your label printer to help you work out the correct dimensions for your labels. You will find that regular containers require less effort to design and print labels unlike oddly shaped containers. Getting the right label size will also help your graphics designer to create custom labels that will perfectly fit your product containers. Doing this will save you the need to make any size-related adjustments which cost more money.
Line Your Artwork Up
It only takes seconds for consumers to look at your product’s packaging to decide whether they will buy your product or not. For this reason, you always need to make sure that your custom labels look professional. When using the illustration software, make sure that you use the ruler tool to line up text, artwork and other components. Failure to do this will result in label printouts that are not neat and visually appealing. How you present your products to the consumers is how they will perceive your brand and products. You always want to leave a good lasting impression.
Research Label Regulations And Laws
Different products require different labeling regulations. For example, food products need to follow FDA requirements before they can be allowed in the market. Find out which regulations you need to meet for your products before printing your custom labels to avoid legal problems later on.
