If you do not want your label artwork to be ruined by wetness, consider using water resistant labels. Water resistant labels are a step up from your basic labels as they can withstand less than ideal conditions and maintain their quality. Before you proceed, you need to understand what such weatherproof labels are. These labels are often manufactured to face multiple variables which include abrasions, chemicals, sunlight and water.
“Why do I need to know this?” Because there may be certain label “capabilities” you do not actually need. If you narrow down to a more specific group of label options, you can choose the right label type that meets your labeling requirements, and stay within your budget.
If you are planning to create water resistant labels, it is pertinent that you point that out to your label manufacturer. Also keep your manufacturer informed about what you need your water resistant labels to do. For example, you need to label products that require protection against moisture and heavy use. Good examples of these labels include water bottle labels and shampoo labels. Got a clearer picture of what you are dealing with? Now, let’s take a look at a breakdown of the basic elements of water resistant labels. You will need this knowledge prior to placing an order correctly.
Substrate
Substrate is commonly understood as the material that is being printed on. Next, there are two types of film that you have to keep in mind: polyester and vinyl. Substrates like these are able to withstand freezing and hot temperatures and other elements, especially water. Opting for paper substrates is not recommended, as they are prone to absorbing water. Even if you finish it with laminate, water can still seep through the paper and laminate layers, and eventually ruin your beautiful artwork.
Adhesive
Even if your labels are designed for indoor applications, standard strength adhesives do not make the cut. If you are planning to create water resistant labels, you need an adhesive that is much more aggressive. You need to note that constant exposure to water will weaken adhesive bonds over time. The ultimate solution to a truly water resistant label is a full coverage shrink sleeve. The sleeves are created with a specialty film material that conforms completely to your product’s container. It actually eliminates the adhesive variable altogether, and even can provide a stunning look on the shelf.
Ink
In most cases, you should opt for fade resistant inks, instead of regular inks that are water-based. Fade resistant inks are designed to increase the overall lifespan of your labels, as it contains high quality pigments that do not easily fade in moisture (or sun) exposure. Since these inks are specialty types, you need to inform your label manufacturer so that they procure it for you first.
Finish
As mentioned, laminate over paper does not work when creating labels that are water resistant. You need something that can provide you extra protection when exposed to moisture. Labeling experts will recommend that you go for a laminate finish such as polyester, because it can last much longer than polypropylene ones. What’s more, it does not wear off like how varnish does.
