The main aim of getting printable labels for your products is to make them stand out from other similar products in the market. There is a lot of information online on what one should do when getting and designing a printable label but there’s barely enough information on common mistakes one should avoid. There are commonly repeated mistakes that producers keep on making that affect the quality of finished labels they get for their products.
Not Having a Container Design Ready
We all agree that you cannot ask your tailor for a custom-made suit if you haven’t had your measurements taken. This is the same case when getting a custom made label for your products. You need to present the container design you wish to package your products in to get a label that fits. Containers come in different sizes and shapes and this determines how the label will be designed. Having the label designed later will cost you a lot of time and money in adjusting the label to fit the final container design.
Thinking that any Label will Work with Your Container
The point of getting a custom made label is so that your products can stand out. For example, most labels can fit on a round bottle. However, your products will not have any special effect to attract attention. Come up with a container design that has special features and contours to ensure they stand out. You need to be extra careful when designing printable labels for containers with contours to ensure they fit well. Work with a label company that uses the latest label printing technology to come up with versatile designs to suit your needs.
Not Having Your Label Artwork Professionally Designed
Most companies have realized the major role quality labels play in marketing their products to increase sales revenues and they are willing to invest in getting quality artwork for their products. Unless you want a very simple artwork on your custom labels, you should always have professionals design your labels. Investing in quality artwork saves you time and money. If you don’t have the right artwork, chances are high that your label printing may get delayed and you may have to pay more to have your labels redesigned before they can be printed out.
Using the Cheapest Label Material
Every business wants to cut down on production costs but this should not affect the quality of the finished product. If you desire to leave a lasting impression about your product, you need to use materials that are able to totally transform a product and make your brand more memorable. Holographic or foil label materials have an aesthetic feel to make products more classy which means more sales.
Not Using the Right Adhesive
If you are not sure what type of adhesive to use on your label, ask your label company to recommend one that is right for your type of product. Adhesives are classified as removable, permanent, and repositionable to suit different products. There are special cases where labels need permanent adhesives to ensure labels last long enough.
