Before The Print: Tips On Cosmetic Label Preparation
28 Feb
/ By

Whether you make your custom labels from an online label company or own a label printer such as the VP 700, you will want to ensure that you are getting the best possible label quality. Find out what you need to prepare before printing anything such as cosmetic labels.

Noncompliance Can Cost You

You should peruse the code of federal regulations to know where to place your product information, in what order it must be printed on the label, and the font sizes. If you do not adhere to these rules, you may be subjected to regulatory action such as an investigation on your business facility. Your products may also risk being misbranded and confiscate as a result. A deceptively or incorrectly labeled cosmetic product is considered to be misbranded.

Great Labels Need Effective Designs

Once you’re familiar with the mandatory rules and regulations, you can proceed to design your labels. Here are some important factors to consider:

  • Pick a color that’s easily noticeable among other products on the store shelf. Use the right colors to convey the message as well as the mood and value of your cosmetic to consumers.
  • Know your target audience well. For instance, anti-aging products are not applicable to teenagers. Ensure that your design helps distinguish you from your competitors.
  • Ensure that your labels are relevant and represents your brand well. It should communicate to consumers about your company with clarity.
  • Your labels should be unique. Consider different types of die-cuts so it doesn’t look too conventional or boring.

More on FDA Label Regulations

Here is some of the information needed by FDA Label Regulations:

  • You are required to state the name and place of business of the company selling or marketing the product. The address includes the zip code, city, state and street address.
  • You must warn consumers that the product could be hazardous if misused. The labels should have adequate directions for safe usage and label warnings. Ensure that this information is conspicuous and prominent.
  • Ingredient declarations are mandatory when the cosmetic product is distributed or produced for retail sale to mass consumers. It should be clear enough that it can be read at the time of purchase.

Label Appeal versus Label Policy

Speaking of designs, while it’s important to create one that effectively represents your brand; you must remember to comply with the regulations set by the U.S. Food and Drug Administration. If you are marketing cosmetics in the United States, be sure to adhere to the FD&C Act and the FP&L Act. Simply put, your labels should define what was mentioned in the FDA Label Regulations. All of this must also be done while inspiring your customers to choose your product instead of your competitors’.

At Cut Sheet Labels, we offer a well-stocked line of cosmetic labels which are used by a wide range of customers. You can rest assured that our labels are retail-grade and looks exceptional with full-color prints. Contact our friendly customer service representatives today for more information!