If you are a businessman, you understand that coming up with an amazing product is not enough. Consumers need to be aware that your brand exists in the first place and then you need to sway them your way and catch their attention long enough to explain why your product is different and unique.
Product labels are not only able to market your product but they have the power to sway consumers to impulse buy. This is why you need to put much thought when designing a custom product label since they play a crucial role in determining the growth and success of your brand. Here are some of the ideas you can use to help you come up with a perfect label design for your next product line.
Typography
Research shows that different type styles appeal to particular demographics, which means you need to choose a font that will attract your target audience. Disposable income, age and lifestyle choice usually sway particular groups of people towards one typeface or another and therefore, you need to be aware where your target audience lies to use a font on your label that will be effective.
For example, most wine bottle labels use the classic serif to appeal to the younger generation who are more fashion conscious. If you are not sure which font will work best on your product, you can print a few samples with different fonts and ask friends or family to give their reviews about each sample. Once you go through with this experiment, you will be better prepared to use the font that will best appeal to your target market.
Tone it Down
Days are gone by where bold and brash labels used to be the in thing. You need to tone your product labels down if you are going to be relevant in the modern market. Try to adopt the use of nature inspired colors and tonal colors since they have a calming effect. These will help you to tap into a market that is more into eco and ethic conscious commercial products. You can give your products a touch of wholesomeness even if they are not 100% organic by using a natural color palette.
Combine Images with Minimal Styles
Most companies prefer not to include images on their labels but this does not mean you cannot if you wish to. If you prefer having an image on your label, try to combine it with minimum styles; keep it simple! Instead of using image on your product label, you can try designing a windowed package for your product to showcase the contents. For example, this idea can work well for a company that sells roasted coffee beans. If your products are have a rich color, you can also use clear labels to allow consumers see the contents in a package. This idea will draw attention to your products from the store’s shelves.
Go Arty
To make your labels unique, you can bring an artistic touch to your label by using vectorized or hand-drawn logos and illustrations.
Add a Masculine Touch
In the past, most manufacturers preferred using a unisex tone on their product label to attract shoppers from both gender sides. If you are dealing in male products, you can choose to use the graphic white and color combination to come up with a visually strong label. You can apply the same principle when dealing with female products. Find colors other than pink that can convert your product label into sales.
Research
To come up with a successful product label, you need to have an idea what your competitors are doing. Go online and check out different samples of product labels that relate to your product line. You can print out samples that you like and put them on a board to help inspire you with your next product label design.
